Destination and Discovery—Capturing the Engaged Shopper

It’s a stark new reality for retailers and brands. Traditional definitions of categories can no longer dictate the shopping journey. Shoppers want solutions tailored to their lifestyles. They crave interactions, ...

The Truth Behind the Photo—Secrets to Tempting Food Package Designs

Ever wonder how grocery retailers and brands get their food to look so tempting in advertisements and on packages? The secret isn’t having a trained chef prepare those meals. Instead, ...

Safety Matters

Safety is always a top priority for our front-line associates. This month, Brand Ambassador Tim Hughes shares his top tips for staying safe on the job and keeping shoppers happy, ...

In This Month’s Issue

Market Watch: Destination and Discovery—Capturing the Engaged Shopper

It’s a stark new reality for retailers and brands. Traditional definitions of ...

Branding and Package Design: The Truth Behind the Photo—Secrets to Tempting Food Package Designs

Ever wonder how grocery retailers and brands get their food to look ...

From The Front Lines: Safety Matters

Safety is always a top priority for our front-line associates. This month, ...

Retail Strategy and Insights: Private Brand Meal Solutions Bring Innovation to the Table

In the race to capture the attention and dollars of increasingly time-starved ...

Retail Execution: Merchandising Solutions Help Retailers Keep Up with the Competition

No retailer is immune from the changing forces impacting the retail environment ...

Supply Solutions: Sourcing Sophistication for Today’s New Retail Landscape

In today’s changing retail landscape, retailers and suppliers of consumer goods are ...

Consumer Experience Marketing: Experiential Events Launch Lasting Engagement—Online and Off

Think experiential events are one-hit wonders—here today and gone tomorrow? Think again. ...

Meet the Expert: Tracking Retail Trends Across the Globe

Kristi Maynard, Senior Marketing Manager for Daymon, has spent nearly nine years ...

Sales Engagement: Creative Solutions for Warm Weather Meals

As we enter the peak summer months and temperatures continue to rise, ...

Trending Tastes: What’s in a Logo? Organic, Non-GMO and Sustainability Certifications Explained

As consumer demand for more natural and sustainable products grows, there’s also ...

From Jim’s Desk: A Letter from the CEO

Don’t Muddle Along I was at dinner recently and asked one of ...

Top 5: Most Valued Loyalty Rewards

Shoppers today have a seemingly endless array of stores and brands to ...

Latest News

Market Watch: Retail Gets Personal—From Products to Pricing, It’s All About Customization

Demography is dead. Demand is fragmenting. The conventions around categories are being abandoned. Marketing to the masses, or even the majority, is no longer enough to guarantee success. Consumers are demanding ever greater personalization, while at the same time their needs and preferences are growing increasingly diverse. No matter the product, selling to this fragmented market requires a whole new approach.

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Consumer Experience Marketing: Bringing Brand Engagement to the Workplace

You’re sitting at your desk working away when suddenly you hear rousing voices coming from the break room. Is it someone’s birthday? Are colleagues descending on leftovers from a meeting? Even better—it’s a Brands2Desk promotion!

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From the Front Lines: A Passion for Customer Service—and Fun!

What do law enforcement, sales, bartending and administrative work have in common? If you ask Field Manager Theresa Green, she’ll tell you they all involve providing good customer service—one of the key factors that drew her to working with Interactions.

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Retail Gets Personal—From Products to Pricing, It’s All About Customization

Demography is dead. Demand is fragmenting. The conventions around categories are being abandoned. Marketing to the masses, or even the majority, is no longer enough to guarantee success. Consumers are demanding ever greater personalization, while at the same time their needs and preferences are growing increasingly diverse. No matter the product, selling to this fragmented […]

Continue Reading

Bringing Brand Engagement to the Workplace

You’re sitting at your desk working away when suddenly you hear rousing voices coming from the break room. Is it someone’s birthday? Are colleagues descending on leftovers from a meeting? Even better—it’s a Brands2Desk promotion! A newly launched service from Daymon’s consumer experience team, Brands2Desk takes all the excitement of a sampling event right into […]

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A Passion for Customer Service—and Fun!

What do law enforcement, sales, bartending and administrative work have in common? If you ask Field Manager Theresa Green, she’ll tell you they all involve providing good customer service—one of the key factors that drew her to working with Interactions. Green says she initially became interested in the role of Brand Ambassador about three and […]

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Retail Strategy and Insights: Reinventing Categories with Private Brand Innovations

If we had to choose one instance of Private Brand taking an original idea and running with it to make it even more innovative, single serve coffee pods would have to be it. Until 2012, Keurig largely had the market in the United States on both single-serve brewers for home use and the coffee pods […]

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Branding and Package Design: Award-Winning Designs Drive Differentiation and Appeal

Household staples like paper towels, batteries and rice might not be the most exciting items on shoppers’ list—but that doesn’t mean retailers and brands can’t infuse a little excitement into their designs. Take a recent battery package created by Daymon’s international design team. The playful design, featuring robots whose bodies are made up of the […]

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Retail Execution: From Planogram to Execution

Putting Merchandising Strategy into Action Ever wonder how new items get added to your local store’s shelves? Or why things sometimes seem to move around from week to week? Who decides where products should go on the shelf or even in the store? While it may seem to the untrained eye like a simple case […]

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Supply Solutions: Organic Sourcing—An Asymmetric Challenge of Supply and Demand

The retail market of organic products continues to defy gravity. All indications are pointing to double-digit growth driven by consumer trends around health and wellness, clean label, natural, non-GMO, local and fresh eating. In the United States and Europe, the demand for organic already outpaces the land available to grow organic crops, and even looking […]

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