From B to Z: Marketing to Boomers through Generation Z

By Retail News Insider Over the coming decade, retailers will need to cater to at least four disparate generations of consumers without alienating the others. How will they do it? ...

Back-to-School Shopping Made Simple

Though it may seem like summer just barely started, back-to-school and back-to-college shopping season is upon us! Many schools and colleges will start holding classes again this month, with the ...

Standing Out from the Pack

In-store events are becoming more common as retailers look to capitalize on the well-known rewards of personal engagement. But that means Sales Advisors run the risk of becoming just another ...

In This Month’s Issue

From B to Z: Marketing to Boomers through Generation Z

Over the coming decade, retailers will need to cater to at least ...

Back-to-School Shopping Made Simple

Though it may seem like summer just barely started, back-to-school and back-to-college ...

Standing Out from the Pack

In-store events are becoming more common as retailers look to capitalize on ...

Knowledge Portal: Turning Trade Shows into Five-Star Events

Acrobats, contortionists, Walk of Fame stars—sounds like a movie scene shot in ...

Expert Viewpoints: Augmented Reality in Retail

There’s a new phenomenon bringing throngs of smartphone holders into the streets, ...

Executive Perspectives: From the President

The Experiences that Drive Us In today’s highly competitive marketplace, it has ...

Editor’s Corner: Going Beyond the Headlines

Over the last two months, both Interactions and its parent company, Daymon ...

Latest News

Expert Viewpoints: Augmented Reality in Retail

There’s a new phenomenon bringing throngs of smartphone holders into the streets, wandering through parks, businesses and other public areas at all hours of the day and night—all in search of, believe it or not, tiny digital creatures (Pikachu). There’s no doubt that the newly released Pokémon GO game is taking the world by storm. […]

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Agency Updates

Announcing the New EventLink Agency Portal We’re pleased to announce the creation of a new EventLink Agency portal, which will replace both the EventLink Specialized and EventLink Insights portals effective immediately. The Good News Your login details will remain the same. Just reset your bookmarks to agency.interactionsmarketing.com and you’re good to go! The Even Better […]

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Retail in the Digital Age: Consumer Trends Driving Innovation

The explosion of technology that society has experienced over the past 20 to 30 years has been nothing short of transformational. It’s to the point that the youngest generations are now defined not by world events, but by their use of technology.

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Help Shoppers Turn Vacations into Culinary Adventures!

Summer has finally arrived, and that means millions of Americans are gearing up for vacation fun. According to AAA, more than one-third of Americans have family vacation plans this year. Top on the list are road trips, trips to national parks and visits to theme parks. As a Sales Advisor, you can capitalize on the popularity of summer vacations by showing shoppers how to make the products you’re sampling part of their adventure.

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Developing Enthusiastic Brand Ambassadors

“Create a great day on purpose”—that’s Event Manager Elizabeth Jones Johnson’s motto for work, and life. Jones Johnson supervises a busy team of Sales Advisors and is known for both her engaging personality and her ability to develop dynamic brand ambassadors—no matter what they’re selling.

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Retail in the Digital Age: Consumer Trends Driving Innovation

By Retail News Insider The explosion of technology that society has experienced over the past 20 to 30 years has been nothing short of transformational. It’s to the point that the youngest generations are now defined not by world events, but by their use of technology. No one has been immune from this exponential growth […]

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Help Shoppers Turn Vacations into Culinary Adventures!

Summer has finally arrived, and that means millions of Americans are gearing up for vacation fun. According to AAA, more than one-third of Americans have family vacation plans this year. Top on the list are road trips, trips to national parks and visits to theme parks. As a Sales Advisor, you can capitalize on the […]

Continue Reading

Developing Enthusiastic Brand Ambassadors

“Create a great day on purpose”—that’s Event Manager Elizabeth Jones Johnson’s motto for work, and life. Jones Johnson supervises a busy team of Sales Advisors and is known for both her engaging personality and her ability to develop dynamic brand ambassadors—no matter what they’re selling. Jones Johnson says her success, and her team’s, ultimately comes […]

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Expert Viewpoints: The Millennial Revolution

By Vasco Brinca, President – International, Daymon Worldwide The world of retail is on the cusp of major change. Our view of the “typical” consumer is being turned on its side as the first wave of Millennials (loosely defined as the generation shaped by the political, social and digital changes of the late 20th century) […]

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Top 5: Traits that Influence Millennial Shopping Behavior

The top 5 traits that influence Millennials’ shopping behavior—and that retailers and brands must recognize—are: Worldwide Sharing Tribe—Millennials crave meaningful experiences they can share via social media. Eat to Be Healthy/Social-Driven Diets—Millennials are health conscious and more willing to follow diets based on their beliefs (like animal welfare). Eco(nomic) Consumers—Millennials are driven by ecological values […]

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