Retail Gets Personal—From Products to Pricing, It’s All About Customization

Demography is dead. Demand is fragmenting. The conventions around categories are being abandoned. Marketing to the masses, or even the majority, is no longer enough to guarantee success. Consumers are ...

Bringing Brand Engagement to the Workplace

You’re sitting at your desk working away when suddenly you hear rousing voices coming from the break room. Is it someone’s birthday? Are colleagues descending on leftovers from a meeting? ...

A Passion for Customer Service—and Fun!

What do law enforcement, sales, bartending and administrative work have in common? If you ask Field Manager Theresa Green, she’ll tell you they all involve providing good customer service—one of ...

In This Month’s Issue

Market Watch: Retail Gets Personal—From Products to Pricing, It’s All About Customization

Demography is dead. Demand is fragmenting. The conventions around categories are being ...

Consumer Experience Marketing: Bringing Brand Engagement to the Workplace

You’re sitting at your desk working away when suddenly you hear rousing ...

From the Front Lines: A Passion for Customer Service—and Fun!

What do law enforcement, sales, bartending and administrative work have in common? ...

Retail Strategy and Insights: Reinventing Categories with Private Brand Innovations

If we had to choose one instance of Private Brand taking an ...

Branding and Package Design: Award-Winning Designs Drive Differentiation and Appeal

Household staples like paper towels, batteries and rice might not be the ...

Retail Execution: From Planogram to Execution

Putting Merchandising Strategy into Action Ever wonder how new items get added ...

Supply Solutions: Organic Sourcing—An Asymmetric Challenge of Supply and Demand

The retail market of organic products continues to defy gravity. All indications ...

Meet the Expert: Analytics and Actionable Insights

Analytics has been a buzzword in retail for a number of years ...

Sales Engagement: Ice Cream, You Scream, We All Scream for National Dairy Month!

June is National Dairy Month, which means lots of coupons, sales and ...

Trending Tastes: Dosha Dining—Eating for Body, Mind and Spirit

Shoppers are more concerned with personal wellness than ever before. This extends ...

From Jim’s Desk: A Letter from the CEO

Nothing Is One Size Fits All Anymore The very definition of the ...

Top 5: Ways Shoppers Prefer to Provide Feedback

Shoppers’ desire to participate and provide feedback to retailers and brands is ...

Latest News

Market Watch: Reimagining the Power of Your Brand

Stores and malls are closing. Grocery sales are declining. Competition is intensifying. If you’re in the retail industry today, none of that is news. But what might be surprising to learn is that the numbers are not all bad—and leveraging brand power is making the difference for retailers and brands getting it right.

Continue Reading

Supply Solutions: Turning Seasonal Trends into Solutions that Build Customer Satisfaction

It’s no longer enough to be “just” a grocery store, or a pharmacy or a party supply store. As consumers’ perceptions of value change to place ever greater importance on convenience, they’re increasingly expecting retailers to offer broader solutions for their daily needs. In turn, diversification and differentiation of assortment are gaining ever-more importance in the retail space.

Continue Reading

From the Front Lines: Keeping Events Fresh for Shoppers—and Yourself

For Brand Ambassador Kathleen Durante, every event is just as exciting as the first, even after seven years on the job. How can that be? “I like making events a challenge—psyching myself up to get new people to talk with me and to sell out all the stock a store has,” she says.

Continue Reading

Market Watch: Reimagining the Power of Your Brand

Stores and malls are closing. Grocery sales are declining. Competition is intensifying. If you’re in the retail industry today, none of that is news. But what might be surprising to learn is that the numbers are not all bad—and leveraging brand power is making the difference for retailers and brands getting it right. In March, […]

Continue Reading

Supply Solutions: Turning Seasonal Trends into Solutions that Build Customer Satisfaction

It’s no longer enough to be “just” a grocery store, or a pharmacy or a party supply store. As consumers’ perceptions of value change to place ever greater importance on convenience, they’re increasingly expecting retailers to offer broader solutions for their daily needs. In turn, diversification and differentiation of assortment are gaining ever-more importance in […]

Continue Reading

From the Front Lines: Keeping Events Fresh for Shoppers—and Yourself

For Brand Ambassador Kathleen Durante, every event is just as exciting as the first, even after seven years on the job. How can that be? “I like making events a challenge—psyching myself up to get new people to talk with me and to sell out all the stock a store has,” she says. Durante begins […]

Continue Reading

Retail Strategy and Insights: Cultural Shifts Drive Consumer and Retail Change

The world’s population is changing—not just in numbers, but also in cultures, attitudes, values and behaviors. This evolution is being driven by multiple factors, including shifts in economic growth, population distribution and household composition. All combine to shape the four forces redefining retail and to spur the growth of new consumer markets that retailers and […]

Continue Reading

Consumer Experience Marketing: Bringing a Human Touch to Online Brands

Taking it to the Streets As competition continues to intensify, more retailers and brands are realizing the importance of engaging with consumers through multiple touchpoints. This goes not just for brick-and-mortar, but also for digital players, who increasingly seek to differentiate themselves both online and off. That’s the challenge a leading meal kit subscription service […]

Continue Reading

Branding and Package Design: Charitable Efforts and Design Build Awareness and Loyalty

Fueled by growing awareness of social needs around the world, consumers’ desire to give back is at an all-time high. Americans gave over $373 billion to charitable causes in 2015, according to the U.S. Federal Trade Commission; and in the United Kingdom, nearly 80 percent of consumers support one or more charities, reports the Charities […]

Continue Reading

Retail Execution: Attracting the 21st Century Shopper

South African Retailer Partners with Daymon to Deliver on Omnichannel Strategy Partnerships are a critical component of success in the retail business. It’s very challenging for one organization to do it all from the ground up—or at least to do it well. Working together, both partners can often achieve greater success. That’s the idea that […]

Continue Reading