Redefining Retail—Four Forces Shaping Success in 2017

From Shopper to marketer… Transaction to lifestyle… Pharmacy to grocery Rx… Convenient to on-demand…. The change of pace in retail today is unprecedented. The past is no longer a predictor ...

Giving the Gift of Food

For many consumers, special meals and treats are an important part of holiday celebrations. Sharing those traditions by giving the gift of food to others is also becoming very popular, ...

Bringing Excitement to Holiday Events

Shoppers’ expectations are on the rise, and they’re increasingly looking for retailers and brands to deliver not just a product, but also an experience. Sales Advisors help deliver on that ...

In This Month’s Issue

Redefining Retail—Four Forces Shaping Success in 2017

From Shopper to marketer… Transaction to lifestyle… Pharmacy to grocery Rx… Convenient ...

Giving the Gift of Food

For many consumers, special meals and treats are an important part of ...

Bringing Excitement to Holiday Events

Shoppers’ expectations are on the rise, and they’re increasingly looking for retailers ...

Expert Viewpoints: Technology Forecast 2017

Technology is playing an increasingly important role in retail—and our lives as ...

Knowledge Portal: Interactions and SUPERVALU Deliver Win at 2016 Ryder Cup

What do you get when you combine 30,000 granola bars, 18,000 cups ...

Trending Tastes: From Seaweed to Superfood—Kelp is the New Kale

No longer relegated to side dish or “should eat” status, less common ...

Top 5: Busiest Holiday Shopping Days

The holiday shopping season is upon us and stores are bustling with ...

Executive Perspectives: From the President

Thank You for an Amazing Year! As we come to the end ...

Editor’s Corner: Turning the Next Page

Those of you who have been reading Retail News Insider for some ...

Latest News

What Do Shoppers Really Want?

In the retail industry, there’s a seemingly endless amount of research on everything from trends in food and fashion to consumer behaviors and preferences. Using strategic survey, shopper loyalty and other data, analysts are able to provide valuable insights to retailers and brands.

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Putting a Twist on Thanksgiving Classics

Roasted turkey, mashed potatoes and gravy, traditional pumpkin pie—these are the classic flavors of Thanksgiving. They’re what everyone wants, right? Well, in fact, our experiential marketing experts have found that one of the best ways to engage shoppers is to introduce them to new flavors that put a twist on familiar favorites.

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Surviving the Holiday Rush

The holidays are fast approaching, which means bigger crowds in the store, more samples to prepare and more promotions competing for shoppers’ attention. With 10 holiday seasons under her belt, we asked Lead Sales Advisor Fran Perciful for her tips on surviving the holiday rush and keeping shoppers engaged.

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What Do Shoppers Really Want?

By Retail News Insider In the retail industry, there’s a seemingly endless amount of research on everything from trends in food and fashion to consumer behaviors and preferences. Using strategic survey, shopper loyalty and other data, analysts are able to provide valuable insights to retailers and brands. Just as valuable is the direct feedback that […]

Continue Reading

Putting a Twist on Thanksgiving Classics

Roasted turkey, mashed potatoes and gravy, traditional pumpkin pie—these are the classic flavors of Thanksgiving. They’re what everyone wants, right? Well, in fact, our experiential marketing experts have found that one of the best ways to engage shoppers is to introduce them to new flavors that put a twist on familiar favorites. Here are some […]

Continue Reading

Surviving the Holiday Rush

The holidays are fast approaching, which means bigger crowds in the store, more samples to prepare and more promotions competing for shoppers’ attention. With 10 holiday seasons under her belt, we asked Lead Sales Advisor Fran Perciful for her tips on surviving the holiday rush and keeping shoppers engaged. To start, Perciful reminds us of […]

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Expert Viewpoints: Survey Best Practices—Eliciting Targeted Insights

By Kristen Baird, Senior Director of Insights & Analytics Consumer surveys are a mainstay of the retail industry. Retailers and CPG companies use them to solicit consumer feedback on products and services, define areas for improvement, quantify performance and more. At Interactions, we utilize surveys to gain insights that allow us to provide our retailer […]

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Top 5: Tips for Writing Survey Questions

Questions should not convey an opinion or strong point of view. Be consistent with your terminology. Focus on the positive (“how much do you agree” not “how much do you disagree”). Don’t fold two questions into one (no either/or). Keep questions short. Use a preamble for background, if needed.

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Trending Tastes: The Great Sugar Debate

First artificial sweeteners were bad for you. Then high-fructose corn syrup was the enemy. Now finally sugar is having its turn in the spotlight, with recent studies implicating its role in heart disease and the rising levels of obesity. What’s the real story? And how are innovative CPGs responding to give consumers the sweets they […]

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Knowledge Portal: Keeping Up with the Trends—What’s Next in Experiential Marketing

One day you’re in, and the next, you’re out. That isn’t just the catchphrase of a popular TV show—it’s reality for many retailers and brands. Consumers’ attention spans are getting shorter and shorter, and many of us are also becoming more fickle. As a result, retailers and CPGs can’t simply rely on what has always […]

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