Virtual reality, artificial intelligence, robotics, 3D printing and analytics—while those might sound like topics for a technology conference, they’re actually among the key drivers behind the ongoing transformation in retail. ...
In This Month’s Issue
The grocery store, as we know it today, turned 100 years old in 2016.
Authenticity in Branding—Matching the Consumer Mindset
The job of a Sales Advisor or Brand Ambassador is to engage consumers and educate them about a product in hopes of driving a sale.
The grocery store, as we know it today, turned 100 years old in 2016. For much of that time, the brick-and-mortar model we’re all familiar with stood largely unchallenged. But those glory days are over. In just the last five years, the number of e-commerce grocery competitors has grown at unprecedented rates. And now it’s […]
Matching the Consumer Mindset For many years, large national brands have been consumers’ go-to items. The brand names and logos are well-known, and their marketing messages have one simple goal: encourage consumers to remain loyal. But over the last decade, the tide has turned. Consumers expect more from a brand than a recognizable name and […]
The job of a Sales Advisor or Brand Ambassador is to engage consumers and educate them about a product in hopes of driving a sale. But there’s a lot more that goes into the role than simply talking with shoppers and offering them a sample. True success is built on a foundation of positive relationships […]
Retail Execution: Daymon Announces First Dedicated Retail Merchandising Program with Wholesale Partner
After years of pursuing the retail merchandising business of SpartanNash, a Midwestern wholesale distributor and retailer, SAS Retail Services, the merchandising execution division of Daymon, successfully landed a bid at the end of 2016. But there was no time to rest on their laurels. With the launch of the program scheduled for mid-January, the team […]
Eight Months After Launch Not only is Amazon trying to increase its share of the grocery game through online delivery and now its brick-and-mortar Amazon Go stores, it has also recently entered into the world of private brand consumables. When the news was first announced in the spring of 2016, reaction was one of robust […]
Consumer Experience Marketing: Daymon Expands Reach of In-Store Demonstration Programs in Latin America
Growing Markets As Daymon launches new in-store demonstration programs in Latin America, it’s customizing the strategies used by its Sales Advisors to address the tendencies of local shoppers in Brazil. “Samples are still prepared on a cart, but instead of standing behind it and calling customers over, as is customary in the United States, our […]
Ever wonder how the latest new “superfruit” or spice makes it from a little-known foreign country to your local supermarket? You have strategic sourcing to thank. Though it’s a complex process, there are six main steps that strategic sourcing practitioners use to bring everything from everyday staples to new and unique products to store shelves. […]