Retail’s Digital Playbook—Today’s Tech Terms Decoded

Retail’s Digital Playbook—Secrets to Using Today’s Trendy Tech Terms By Retail News Insider We’ve all heard them before—a new word or phrase that suddenly starts making the rounds in meetings ...

Celebrating the Bounty of Produce!

September is Fruits & Veggies—More Matters® Month, an annual celebration of all things produce. Led by the Produce for Better Health Foundation and Centers for Disease Control, the campaign aims ...

Secrets to Long-Term Success

The average American changes jobs about every four and a half years, according to a recent report from the Bureau of Labor Statistics. But many of the front line associates ...

In This Month’s Issue

Retail’s Digital Playbook—Today’s Tech Terms Decoded

We’ve all heard them before—a new word or phrase that suddenly starts ...

Celebrating the Bounty of Produce!

September is Fruits & Veggies—More Matters® Month, an annual celebration of all ...

Secrets to Long-Term Success

The average American changes jobs about every four and a half years, ...

Top 5: Hottest Selling Herbs & Spices

Some of the biggest food trends in recent years have been tied ...

Meet the Expert: Managing Creative Teams and Projects with David Silva

Creative branding and visual designs are key elements of Interactions’ consumer engagement ...

Trending Tastes: Humble Legumes Reach Rock Star Status in International Year of Pulses

In late 2015, the United Nations declared that 2016 would be the ...

Knowledge Portal: Putting a Twist on Tradition

Planning for Q4 Success Starts Now! Banking on the usual increased traffic ...

Executive Perspectives: From the President

Engaging Customers. Driving Sales. As the fourth quarter of the year approaches, ...

Editor’s Corner: You Don’t Always Know What You Don’t Know

We write about retail technology quite a bit here at Retail News ...

Latest News

Expert Viewpoints: Augmented Reality in Retail

There’s a new phenomenon bringing throngs of smartphone holders into the streets, wandering through parks, businesses and other public areas at all hours of the day and night—all in search of, believe it or not, tiny digital creatures (Pikachu). There’s no doubt that the newly released Pokémon GO game is taking the world by storm. […]

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Agency Updates

Announcing the New EventLink Agency Portal We’re pleased to announce the creation of a new EventLink Agency portal, which will replace both the EventLink Specialized and EventLink Insights portals effective immediately. The Good News Your login details will remain the same. Just reset your bookmarks to agency.interactionsmarketing.com and you’re good to go! The Even Better […]

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From B to Z: Marketing to Boomers through Generation Z

Over the coming decade, retailers will need to cater to at least four disparate generations of consumers without alienating the others. How will they do it?

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Back-to-School Shopping Made Simple

Though it may seem like summer just barely started, back-to-school and back-to-college shopping season is upon us! Many schools and colleges will start holding classes again this month, with the rest ramping up in early September. That means classroom and dorm room needs will be tops on many shoppers’ minds throughout August. Sales Advisors can use this checklist and accompanying tips to help make the task a little easier—and to share new ideas using the products they’re sampling.

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Standing Out from the Pack

In-store events are becoming more common as retailers look to capitalize on the well-known rewards of personal engagement. But that means Sales Advisors run the risk of becoming just another part of the landscape as shoppers get used to their presence in stores. How can a Sales Advisor stand out?

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From B to Z: Marketing to Boomers through Generation Z

By Retail News Insider Over the coming decade, retailers will need to cater to at least four disparate generations of consumers without alienating the others. How will they do it? Understanding what drives each generation, where they differ and what brings them together—and what other factors come into play on the way to creating a […]

Continue Reading

Back-to-School Shopping Made Simple

Though it may seem like summer just barely started, back-to-school and back-to-college shopping season is upon us! Many schools and colleges will start holding classes again this month, with the rest ramping up in early September. That means classroom and dorm room needs will be tops on many shoppers’ minds throughout August. Sales Advisors can […]

Continue Reading

Standing Out from the Pack

In-store events are becoming more common as retailers look to capitalize on the well-known rewards of personal engagement. But that means Sales Advisors run the risk of becoming just another part of the landscape as shoppers get used to their presence in stores. How can a Sales Advisor stand out? Getting to know shoppers is […]

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Knowledge Portal: Turning Trade Shows into Five-Star Events

Acrobats, contortionists, Walk of Fame stars—sounds like a movie scene shot in Hollywood, right? As it turns out, these were just some of the sights Interactions produced at a recent food retail trade show in Chicago. Delivering the unexpected was Interactions’ goal for this year’s Food Marketing Institute (FMI) Connect event. FMI Connect is an […]

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Expert Viewpoints: Augmented Reality in Retail

There’s a new phenomenon bringing throngs of smartphone holders into the streets, wandering through parks, businesses and other public areas at all hours of the day and night—all in search of, believe it or not, tiny digital creatures (Pikachu). There’s no doubt that the newly released Pokémon GO game is taking the world by storm. […]

Continue Reading