Market Watch: Building the Store of the Future—From Bytes to Bricks

Virtual reality, artificial intelligence, robotics, 3D printing and analytics—while those might sound like topics for a technology conference, they’re actually among the key drivers behind the ongoing transformation in retail. ...

Consumer Experience Marketing: Revving Up the Brand Experience

Why limit brand engagement to the four walls of your store when you can take it on the road to where shoppers live, work and play? That’s the concept behind ...

Easing Shoppers’ Common Concerns

Brand Ambassador Jack DePrima works for Daymon on not just one but two key in-store demonstration accounts—offering easy meal solutions, samples and product education to a range of shoppers. Over ...

In This Month’s Issue

Market Watch: Building the Store of the Future—From Bytes to Bricks

Virtual reality, artificial intelligence, robotics, 3D printing and analytics—while those might sound ...

Consumer Experience Marketing: Revving Up the Brand Experience

Why limit brand engagement to the four walls of your store when ...

Easing Shoppers’ Common Concerns

Brand Ambassador Jack DePrima works for Daymon on not just one but ...

Supply Solutions: Navigating the Choppy Waters of a Changing Global Market

Uncertainty seems to be the word of the day in global sourcing. ...

Retail Execution: Growing Dedicated Execution Programs and Improving Retailers’ ROI

Over the last several years, in-store execution (the process of getting products ...

Branding and Package Design: Think Globally, Brand Locally

Society today is becoming more globally-minded and at the same time, populations ...

Retail Strategy and Insights: The Power of JOY

Engaging Consumers through Surprise and Delight Retail is moving beyond transaction to ...

Meet the Expert: Driving Strategy in Private Brands

Creating private brand strategy is only the beginning when it comes to ...

Sales Engagement: Delivering Fresh Ideas in Frozen

March is National Frozen Foods Month—an annual retail celebration of all things ...

Trending Tastes: Keeping Up with Clean Label

There are many different definitions of the term “clean label,” but none ...

From Jim’s Desk: A Letter from the CEO

There’s More Than One Way to Achieve Differentiation When we were in ...

Top 5: Flavors of Spring

The cold days of winter may still be upon us, but the ...

Latest News

Market Watch: The Battle for America’s Dinner Plate: E-Commerce vs. Brick-and-Mortar

The grocery store, as we know it today, turned 100 years old in 2016.

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Branding and Package Design: Authenticity in Branding

Authenticity in Branding—Matching the Consumer Mindset

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From the Front Lines: Building Shopper and Store Relationships

The job of a Sales Advisor or Brand Ambassador is to engage consumers and educate them about a product in hopes of driving a sale.

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Market Watch: The Battle for America’s Dinner Plate: E-Commerce vs. Brick-and-Mortar

The grocery store, as we know it today, turned 100 years old in 2016.  For much of that time, the brick-and-mortar model we’re all familiar with stood largely unchallenged. But those glory days are over. In just the last five years, the number of e-commerce grocery competitors has grown at unprecedented rates. And now it’s […]

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Branding and Package Design: Authenticity in Branding

Matching the Consumer Mindset For many years, large national brands have been consumers’ go-to items. The brand names and logos are well-known, and their marketing messages have one simple goal: encourage consumers to remain loyal. But over the last decade, the tide has turned. Consumers expect more from a brand than a recognizable name and […]

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From the Front Lines: Building Shopper and Store Relationships

The job of a Sales Advisor or Brand Ambassador is to engage consumers and educate them about a product in hopes of driving a sale. But there’s a lot more that goes into the role than simply talking with shoppers and offering them a sample. True success is built on a foundation of positive relationships […]

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Retail Execution: Daymon Announces First Dedicated Retail Merchandising Program with Wholesale Partner

After years of pursuing the retail merchandising business of SpartanNash, a Midwestern wholesale distributor and retailer, SAS Retail Services, the merchandising execution division of Daymon, successfully landed a bid at the end of 2016. But there was no time to rest on their laurels. With the launch of the program scheduled for mid-January, the team […]

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Retail Strategy and Insights: Where Does Amazon Stand with Private Brands

Eight Months After Launch Not only is Amazon trying to increase its share of the grocery game through online delivery and now its brick-and-mortar Amazon Go stores, it has also recently entered into the world of private brand consumables. When the news was first announced in the spring of 2016, reaction was one of robust […]

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Consumer Experience Marketing: Daymon Expands Reach of In-Store Demonstration Programs in Latin America

Growing Markets As Daymon launches new in-store demonstration programs in Latin America, it’s customizing the strategies used by its Sales Advisors to address the tendencies of local shoppers in Brazil. “Samples are still prepared on a cart, but instead of standing behind it and calling customers over, as is customary in the United States, our […]

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Supply Solutions: Global Strategic Sourcing—Spotlight on South America

Ever wonder how the latest new “superfruit” or spice makes it from a little-known foreign country to your local supermarket? You have strategic sourcing to thank. Though it’s a complex process, there are six main steps that strategic sourcing practitioners use to bring everything from everyday staples to new and unique products to store shelves. […]

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