Market Watch: Forgotten Shoppers—When Demographics Shift, Who Gets Left Behind?

When you think of the “typical” shopper today, what do you see? Is it a mother with a couple of children in tow, or young, fit men and women outfitted ...

Retail Execution: Technology Advancements Drive Merchandising Efficiency and Results

Advancements in technology are everywhere in retail—including merchandising, where they’re increasingly being used to drive efficiencies and precision. SAS Retail Services (SAS), the in-store execution arm of Daymon, has always ...

From the Front Lines: The Manager’s Guide to Success

Individual tips for success from Sales Advisors and Brand Ambassadors often vary depending on what types of programs they work on and who their customers are. We wondered—what do our ...

In This Month’s Issue

Market Watch: Forgotten Shoppers—When Demographics Shift, Who Gets Left Behind?

When you think of the “typical” shopper today, what do you see? ...

Retail Execution: Technology Advancements Drive Merchandising Efficiency and Results

Advancements in technology are everywhere in retail—including merchandising, where they're increasingly being ...

From the Front Lines: The Manager’s Guide to Success

Individual tips for success from Sales Advisors and Brand Ambassadors often vary ...

Branding and Package Design: Innovations in Convenience and Sustainability

Packaging for the Consumer A customer stands in the frozen food aisle ...

Supply Solutions: Cracking the Code of Strategic Sourcing

From White Paper to Reality At Daymon, the Strategic Sourcing team literally ...

Retail Strategy and Insights: Private Brands Beat National Brands in Driving Differentiation and Loyalty

Every retailer claims they’re different from their competitors. But a recent study ...

Meet the Expert: Building Relationships to Build Business

When Jennifer Morgan signed on to be the Business Manager to launch ...

Consumer Experience Marketing: Making a Big Impression in Small Formats

Around the globe, populations are becoming more urbanized, family sizes are shrinking ...

Trending Tastes: Redefining Protein—Beyond Meat

Move over meat—vegetables are increasingly taking over the spotlight as consumers look ...

Sales Engagement: Celebrate Spring!

In many areas of the world, April ushers in milder weather and ...

From Jim’s Desk: A Letter from the CEO

Key Drivers Influencing Change—They Start and End with Us In the pursuit ...

Top 5: Consumer Nutrition Concerns

Today’s consumers are bigger label readers than ever before.

Latest News

Market Watch: Building the Store of the Future—From Bytes to Bricks

Virtual reality, artificial intelligence, robotics, 3D printing and analytics—while those might sound like topics for a technology conference, they’re actually among the key drivers behind the ongoing transformation in retail. According to industry experts at the National Retail Federation’s BIG Show this year (one of the retail industry’s largest annual conventions), technology, data and insights are becoming ever more important to retailers and brands as they look for ways to keep up with the changing consumer.

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Consumer Experience Marketing: Revving Up the Brand Experience

Why limit brand engagement to the four walls of your store when you can take it on the road to where shoppers live, work and play? That’s the concept behind Advance Auto Parts’ annual mobile tour. And for 2017, they’re revving up the experience by hosting not just one but two better-than-ever mobile tours created and executed by Daymon’s consumer experience marketing team.

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Easing Shoppers’ Common Concerns

Brand Ambassador Jack DePrima works for Daymon on not just one but two key in-store demonstration accounts—offering easy meal solutions, samples and product education to a range of shoppers. Over the years, he’s noticed shoppers share many of the same concerns when it comes to trying new products and recipes. This month, he shares his tips for dealing with three common ones.

Continue Reading

Market Watch: Building the Store of the Future—From Bytes to Bricks

Virtual reality, artificial intelligence, robotics, 3D printing and analytics—while those might sound like topics for a technology conference, they’re actually among the key drivers behind the ongoing transformation in retail. According to industry experts at the National Retail Federation’s BIG Show this year (one of the retail industry’s largest annual conventions), technology, data and insights […]

Continue Reading

Consumer Experience Marketing: Revving Up the Brand Experience

Why limit brand engagement to the four walls of your store when you can take it on the road to where shoppers live, work and play? That’s the concept behind Advance Auto Parts’ annual mobile tour. And for 2017, they’re revving up the experience by hosting not just one but two better-than-ever mobile tours created […]

Continue Reading

Easing Shoppers’ Common Concerns

Brand Ambassador Jack DePrima works for Daymon on not just one but two key in-store demonstration accounts—offering easy meal solutions, samples and product education to a range of shoppers. Over the years, he’s noticed shoppers share many of the same concerns when it comes to trying new products and recipes. This month, he shares his […]

Continue Reading

Supply Solutions: Navigating the Choppy Waters of a Changing Global Market

Uncertainty seems to be the word of the day in global sourcing. From shifts in political, economic and trade policies around the world to changing expectations in terms of speed to market, there are numerous powers at play that suppliers, retailers and brands will have to watch closely over the coming months. One of the […]

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Retail Execution: Growing Dedicated Execution Programs and Improving Retailers’ ROI

Over the last several years, in-store execution (the process of getting products placed on store shelves) has continued to evolve into a more efficient and effective process. This shift has been led by SAS Retail Services (SAS), Daymon’s retail execution side of the business. They’ve been steadily proving there’s a much better model for retailers […]

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Branding and Package Design: Think Globally, Brand Locally

Society today is becoming more globally-minded and at the same time, populations and cultures within countries are becoming more diverse. As a result, many retailers and brands are looking to extend their reach, bringing their products to consumers in all corners of the world. But according to Jens Sievert, Design Manager for Daymon, assuming that […]

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Retail Strategy and Insights: The Power of JOY

Engaging Consumers through Surprise and Delight Retail is moving beyond transaction to interaction. The store of the future is not just about products on the shelf, but linking relevant offerings with memorable experiences. A recent study by consulting firm Deloitte found that among 200 retailers in the United States, those that offered both a differentiated […]

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