Market Watch: Reimagining the Power of Your Brand

Stores and malls are closing. Grocery sales are declining. Competition is intensifying. If you’re in the retail industry today, none of that is news. But what might be surprising to ...

Supply Solutions: Turning Seasonal Trends into Solutions that Build Customer Satisfaction

It’s no longer enough to be “just” a grocery store, or a pharmacy or a party supply store. As consumers’ perceptions of value change to place ever greater importance on ...

From the Front Lines: Keeping Events Fresh for Shoppers—and Yourself

For Brand Ambassador Kathleen Durante, every event is just as exciting as the first, even after seven years on the job. How can that be? “I like making events a ...

In This Month’s Issue

Market Watch: Reimagining the Power of Your Brand

Stores and malls are closing. Grocery sales are declining. Competition is intensifying. ...

Supply Solutions: Turning Seasonal Trends into Solutions that Build Customer Satisfaction

It’s no longer enough to be “just” a grocery store, or a ...

From the Front Lines: Keeping Events Fresh for Shoppers—and Yourself

For Brand Ambassador Kathleen Durante, every event is just as exciting as ...

Retail Strategy and Insights: Cultural Shifts Drive Consumer and Retail Change

The world’s population is changing—not just in numbers, but also in cultures, ...

Consumer Experience Marketing: Bringing a Human Touch to Online Brands

Taking it to the Streets As competition continues to intensify, more retailers ...

Branding and Package Design: Charitable Efforts and Design Build Awareness and Loyalty

Fueled by growing awareness of social needs around the world, consumers’ desire ...

Retail Execution: Attracting the 21st Century Shopper

South African Retailer Partners with Daymon to Deliver on Omnichannel Strategy Partnerships ...

Meet the Expert: Leading Success Through Teamwork and Service

Daymon Senior Director Deborah Williams was recently named as a 2017 Woman ...

Sales Engagement: Fire Up the Grill!

With the weather starting to warm up—and National BBQ Month upon us ...

Trending Tastes: Superfoods—Nature’s Good Health Super Heroes

“Nature knows best.” That’s what many consumers believe, according to research firm ...

From Jim’s Desk: A Letter from the CEO

Don’t Underestimate the Power of Your Brand I often wonder if retailers ...

Top 5: Global Shopper Influencers

Consumers have more choices than ever when it comes to when, where ...

Latest News

Market Watch: Forgotten Shoppers—When Demographics Shift, Who Gets Left Behind?

When you think of the “typical” shopper today, what do you see? Is it a mother with a couple of children in tow, or young, fit men and women outfitted in the latest fashions?

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Market Watch: Forgotten Shoppers—When Demographics Shift, Who Gets Left Behind?

When you think of the “typical” shopper today, what do you see? Is it a mother with a couple of children in tow, or young, fit men and women outfitted in the latest fashions? Many mainstream retailers and brands present these as their vision for the typical shopper—and they are doing so at the expense […]

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Retail Execution: Technology Advancements Drive Merchandising Efficiency and Results

Advancements in technology are everywhere in retail—including merchandising, where they’re increasingly being used to drive efficiencies and precision.

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Retail Execution: Technology Advancements Drive Merchandising Efficiency and Results

Advancements in technology are everywhere in retail—including merchandising, where they’re increasingly being used to drive efficiencies and precision. SAS Retail Services (SAS), the in-store execution arm of Daymon, has always been on the leading edge of using technology to deliver real-time merchandising updates and insights. But now the company is taking it to the next […]

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From the Front Lines: The Manager’s Guide to Success

Individual tips for success from Sales Advisors and Brand Ambassadors often vary depending on what types of programs they work on and who their customers are. We wondered—what do our supervisors and account managers, who have a broader view of the business, think it takes to succeed on the front lines?

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From the Front Lines: The Manager’s Guide to Success

Individual tips for success from Sales Advisors and Brand Ambassadors often vary depending on what types of programs they work on and who their customers are. We wondered—what do our supervisors and account managers, who have a broader view of the business, think it takes to succeed on the front lines? “First and foremost, they […]

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Branding and Package Design: Innovations in Convenience and Sustainability

Packaging for the Consumer A customer stands in the frozen food aisle staring at broccoli and corn. Without loyalty or preference for any one item, he needs to choose. Brand perception will likely play a big role in his decision. Chances are good the packaging itself will, too. More and more, consumers are looking for […]

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Supply Solutions: Cracking the Code of Strategic Sourcing

From White Paper to Reality At Daymon, the Strategic Sourcing team literally takes the global sourcing process into their own hands. Understanding the growing importance of Brazil as a strategic location, Vipon Kumar, Daymon’s Chief Sourcing and Trading Officer, and his team recently traveled there with one of Daymon’s largest customers to identify new opportunities […]

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Retail Strategy and Insights: Private Brands Beat National Brands in Driving Differentiation and Loyalty

Every retailer claims they’re different from their competitors. But a recent study by Daymon shows retailers are in fact much more similar than they think. When it comes to food retailing in particular, up to 98 percent of the national brand products carried by a retailer are also carried by its competitors. In other words, […]

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Meet the Expert: Building Relationships to Build Business

When Jennifer Morgan signed on to be the Business Manager to launch a new culinary experiential marketing program with a major national retailer last year, she set to work right away learning all she could about how similar programs for grocery retailers were run at Daymon. But within the first few weeks, it became clear […]

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