Wearables Driving Change in Retail; Precision Wellness Series – Part 1

How consumers view health and wellness is changing—shifting from a reactive to a proactive culture. No longer is the sole focus on treating disease. Today, consumers seek preventative care and ...

Building It Right from the Start—SAS Preps for New National Retailer Program

Everyone knows that in-store experience matters—perhaps now more than ever. But what might not be as obvious to the untrained eye is just how big of an impact store layouts ...

Little Opinions Make a Big Difference

Back-to-school shopping is kicking into high-gear as children across the country prepare to head back to class over the next several weeks. Plenty of studies have shown that children influence ...

In This Month’s Issue

Wearables Driving Change in Retail; Precision Wellness Series – Part 1

How consumers view health and wellness is changing—shifting from a reactive to ...

Building It Right from the Start—SAS Preps for New National Retailer Program

Everyone knows that in-store experience matters—perhaps now more than ever. But what ...

Little Opinions Make a Big Difference

Back-to-school shopping is kicking into high-gear as children across the country prepare ...

Retail Strategy and Insights: The Right Way to Do Value—Best Practices for Private Brands

With Lidl’s recent launch in the U.S., Aldi’s expansion and the growth ...

Supply Solutions: Managing Risk in Global Sourcing

The life blood of global commerce is the smooth functioning of supply ...

Consumer Experience Marketing: Overcoming Digital Overload with Immersive Events

Technology has transformed our lives—impacting everything from how we communicate, to how ...

Branding and Package Design: Speeding Up Speed-to-Shelf

In the race to get products onto the shelf and into shoppers’ ...

Meet the Expert: Lidl Is Here to Win—Are You Ready?

By James Hedges After months of anticipation and speculation, German grocery discount ...

Sales Engagement: Sipping Secrets—Educating Shoppers on Today’s Beverage Trends

We often think of trends in grocery being largely related to food. ...

Trending Tastes: Sustainable Seafood Reels in Shoppers

Across categories, sustainability is a growing concern for shoppers—and a growing trend ...

From Jim’s Desk: A Letter from the CEO

Can we blame this on Millennials, too? I was chatting with the ...

Top 6: Daymon Tips for Fighting the Lidl Threat

Protect the Core Don’t try to compete on price on every item, ...

Latest News

Market Watch: Destination and Discovery—Capturing the Engaged Shopper

It’s a stark new reality for retailers and brands. Traditional definitions of categories can no longer dictate the shopping journey. Shoppers want solutions tailored to their lifestyles.

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Branding and Package Design: The Truth Behind the Photo—Secrets to Tempting Food Package Designs

Ever wonder how grocery retailers and brands get their food to look so tempting in advertisements and on packages? The secret isn’t having a trained chef prepare those meals. Instead, it’s about having a talented food stylist, photographer and photo editor—and sometimes the right hair gel.

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From The Front Lines: Safety Matters

Safety is always a top priority for our front-line associates. This month, Brand Ambassador Tim Hughes shares his top tips for staying safe on the job and keeping shoppers happy, healthy and engaged.

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Destination and Discovery—Capturing the Engaged Shopper

It’s a stark new reality for retailers and brands. Traditional definitions of categories can no longer dictate the shopping journey. Shoppers want solutions tailored to their lifestyles. They crave interactions, not mere transactions. In the landscape of ever-evolving physical and digital formats, driving traffic and conversion requires innovative ways to deliver unique solutions and shareable […]

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The Truth Behind the Photo—Secrets to Tempting Food Package Designs

Ever wonder how grocery retailers and brands get their food to look so tempting in advertisements and on packages? The secret isn’t having a trained chef prepare those meals. Instead, it’s about having a talented food stylist, photographer and photo editor—and sometimes the right hair gel. Yes, that really does say “hair gel”—and no, it’s […]

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Safety Matters

Safety is always a top priority for our front-line associates. This month, Brand Ambassador Tim Hughes shares his top tips for staying safe on the job and keeping shoppers happy, healthy and engaged. Ensuring safety starts well before an event begins. “I try to set up in location where I can control the flow around […]

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Retail Strategy and Insights: Private Brand Meal Solutions Bring Innovation to the Table

In the race to capture the attention and dollars of increasingly time-starved consumers, 2016 seemed like the year of the meal kit. Dozens of online meal kit delivery services flourished, growing to a $1.5 billion business, according to market research firm Packaged Facts. It’s true that’s just a small portion of the $668 billion total […]

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Retail Execution: Merchandising Solutions Help Retailers Keep Up with the Competition

No retailer is immune from the changing forces impacting the retail environment today. To stay relevant in an increasingly competitive marketplace—with pressure from the likes of multinational chains and online conglomerates—even regional chains are coming to rely on data-driven solutions. That’s what one Colorado-based natural foods retail chain was looking for when it recently teamed […]

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Supply Solutions: Sourcing Sophistication for Today’s New Retail Landscape

In today’s changing retail landscape, retailers and suppliers of consumer goods are facing a balancing act between maintaining profitability, improving the consumer experience and keeping Private Brands from falling victim to the changing times. As part of the Daymon Global Sourcing team’s ongoing work identifying trends and solutions for its Private Brand partners, Asmita Pahwa, […]

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Consumer Experience Marketing: Experiential Events Launch Lasting Engagement—Online and Off

Think experiential events are one-hit wonders—here today and gone tomorrow? Think again. “Thanks to social media and other digital platforms, events have the potential to live on long after they’re over,” says Ryan Dee, Creative Director for Daymon’s Consumer Experience Marketing team. Dee explains that when combined with social media, websites or other promotional efforts, […]

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