What Happens When Retailers Get Political?

These days, it doesn’t take long for a retailer or brand to become embroiled in political controversy. As politicians dance around the issues they are elected to address, more and more ...

Sourcing in the 21st Century—Part 2: The Rise of Responsible Co-Sourcing

As Daymon’s Chief Sourcing Officer Vipon Kumar shared last month in the first installment of this two-part series, the adversarial sourcing models developed in the late 20th century are quickly ...

Knowledge Is Power

Shoppers today expect more than a great selection of products when they go into the store—they want an elevated experience. And while exciting grand opening events and flashy holiday parties ...

In This Month’s Issue

What Happens When Retailers Get Political?

These days, it doesn’t take long for a retailer or brand to ...

Sourcing in the 21st Century—Part 2: The Rise of Responsible Co-Sourcing

As Daymon’s Chief Sourcing Officer Vipon Kumar shared last month in the ...

Knowledge Is Power

Shoppers today expect more than a great selection of products when they ...

Consumer Experience Marketing: Influencer Marketing—Driving Authentic Digital Engagement

Influencer marketing is having a moment. Look at your social media feeds ...

Retail Execution: Innovation Drives Growth for SAS Retail Services

Never stop innovating. That’s the advice Daymon gives to its retail clients. ...

Branding and Package Design: When Branding Expectations Don’t Match Up to Product Reality

Did Lidl’s U.S. Debut Miss the Mark? In the months leading up ...

Retail Strategy and Insights: Staying Ahead of the Curve—Daymon Extends National Coverage

It’s a challenging retail landscape out there—with pressure from all sides to ...

Meet the Expert: Retail Services Help Emerging Markets Realize Strategy

By Aaron Gottlieb, Vice President – Africa and International Retail Services After ...

Sales Engagement: The Power of Plants—Supporting Shoppers’ Lifestyle Goals

October is Vegetarian Awareness Month, and while full-time vegetarians are still the ...

Trending Tastes: Moo-ve Over Milk—Non-Dairy Options Gaining in Popularity

For years, soy milk, plant-based cheese and similar alternatives to dairy favorites ...

From Jim’s Desk: A Letter from the CEO

The Cost of Innovation I was talking to a new associate here ...

Top 5: Fresh Categories Driving Growth

As revealed in Daymon’s global study “From Shopper to Advocate: The Power ...

Latest News

The Power to Predict—Precision Wellness Series Part 2

Post Categories: Market Watch
The Power to Predict—Precision Wellness Series Part 2

Delivering Solutions Based on Shoppers’ Health Needs. From user-provided preferences to biomarker and DNA data, food and wellness retailers and brands can now anticipate which foods and products shoppers need to maintain health and wellness.

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Selling Sustainability—The Role of Fair Trade in Private Brands

The writing is on the wall: the future of private brands lies not in me-too national brand equivalents or fast-follower products, but in innovation, differentiation and authenticity. At the same time, customers are increasingly seeking products that promote environmental sustainability and align with their own moral values and attitudes. That presents a clear opportunity for private brands to pursue—and one that both Daymon and the fair trade movement can play a key role in.

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A Peek Behind the Scenes

When someone’s representing your brand, you want them to make customers feel comfortable and welcome. That’s exactly the type of rapport Sales Advisor Geoffrey Wagoner creates when you speak with him. His friendly, authentic and knowledgeable demeanor shines through, no matter the topic. We recently sat down with Wagoner to find out more about his experience and interests—on and off the sales floor.

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The Power to Predict—Precision Wellness Series Part 2

Delivering Solutions Based on Shoppers’ Health Needs From user-provided preferences to biomarker and DNA data, food and wellness retailers and brands can now anticipate which foods and products shoppers need to maintain health and wellness. In making customized recommendations, retailers and brands can further tap into shoppers’ growing demand for personalization and cement their position […]

Continue Reading

Selling Sustainability—The Role of Fair Trade in Private Brands

The writing is on the wall: the future of private brands lies not in me-too national brand equivalents or fast-follower products, but in innovation, differentiation and authenticity. At the same time, customers are increasingly seeking products that promote environmental sustainability and align with their own moral values and attitudes. That presents a clear opportunity for […]

Continue Reading

A Peek Behind the Scenes

When someone’s representing your brand, you want them to make customers feel comfortable and welcome. That’s exactly the type of rapport Sales Advisor Geoffrey Wagoner creates when you speak with him. His friendly, authentic and knowledgeable demeanor shines through, no matter the topic. We recently sat down with Wagoner to find out more about his […]

Continue Reading

Branding and Package Design: Differentiating with Private Brands—Following the Trends

From Concept to Execution Retailers and brands often find themselves faced with the question of whether a particular trend has lasting potential that’s worth investing in or if it’s a fad that may be here today and gone tomorrow. But to stay competitive in today’s environment, it’s no longer possible to ignore all trends and […]

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Retail Execution: Challenging the Status Quo—SAS Takes Risk to Land Walmart Partnership

In late July, Daymon’s Retail Merchandising team, SAS Retail Services (SAS), scored a huge win to become just one of five Preferred Service Providers (PSP) in retail giant Walmart’s over 4,600 stores throughout the United States. The story of SAS and Walmart starts like many new business opportunities do, with an introductory meeting. Daymon CEO Jim […]

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Consumer Experience Marketing: Don’t Be Late for the Party—Holiday Planning Starts Now!

With the kids back in school and the final days of summer upon us, it can only mean one thing—time to start planning for the holidays! “Wait! What happened to fall?” you might be thinking. We know, it seems early. But an early start can mean the difference between using the same-old, ho-hum “ho ho […]

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Supply Solutions: Sourcing in the 21st Century—The Evolution of Sourcing and New Frontiers

Like many aspects of retail, the world of sourcing has changed dramatically in recent years and continues to evolve. Understanding these changes is key for retailers and brands to be able to continue to compete in the global sourcing economy. In this first of a two-part series, Daymon’s Chief Sourcing and Trading Officer Vipon Kumar […]

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