Archive | April 2015 RSS feed for this section

Knowledge Portal: A Perfect Pairing—Interactions Brings Tasting Beyond the Brewery

The adult beverage market represents over $170 billion in sales each year in the U.S., and is a category that continues to see impressive growth and diversification. From craft beers to flavored spirits to fruit ciders, it seems brewers and distillers are always coming up with something new for consumers to try. But it can […]

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Global Perspectives: Leading the Social Revolution—International Social Media Platforms Drive Consumer Decisions and Sales

Qzone, WeChat, Weibo, QQ, Line, Baidu Tieba, VK—if you’re based in the U.S., you probably have no idea what these names refer to. But for people in countries like China, Japan, Taiwan, Korea and Russia, they’re instantly-recognizable social media platforms that rival the likes of Facebook, Twitter and Instagram. In some cases, these alternative sites […]

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Executive Perspectives: From the President

Brett Barcelona, President and General Manager Retail Services Are you succeeding with seasonal selling? A couple of weeks ago marked the first official day of spring—and it ushered in a significant opportunity for the retail industry to leverage seasonal selling. If you are of the mindset that seasonal selling is limited to the holidays at […]

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Editor’s Corner: When Virtual Meets Reality

From augmented reality to digital wallets to in-store tracking, we’ve talked about the increasing number of cross-connections between the virtual and physical retail worlds many times before. A lot of the focus has been on how brick-and-mortar retailers can catch up and compete with newer e-commerce technologies. But as you’ll see in this month’s Market […]

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