Uncertainty seems to be the word of the day in global sourcing. From shifts in political, economic and trade policies around the world to changing expectations in terms of speed to market, there are numerous powers at play that suppliers, retailers and brands will have to watch closely over the coming months. One of the […]
Over the last several years, in-store execution (the process of getting products placed on store shelves) has continued to evolve into a more efficient and effective process. This shift has been led by SAS Retail Services (SAS), Daymon’s retail execution side of the business. They’ve been steadily proving there’s a much better model for retailers […]
Society today is becoming more globally-minded and at the same time, populations and cultures within countries are becoming more diverse. As a result, many retailers and brands are looking to extend their reach, bringing their products to consumers in all corners of the world. But according to Jens Sievert, Design Manager for Daymon, assuming that […]
Engaging Consumers through Surprise and Delight Retail is moving beyond transaction to interaction. The store of the future is not just about products on the shelf, but linking relevant offerings with memorable experiences. A recent study by consulting firm Deloitte found that among 200 retailers in the United States, those that offered both a differentiated […]
Creating private brand strategy is only the beginning when it comes to private brand development. Aimee Becker, Vice President of Strategic Services for Daymon believes execution makes all the difference. Becker, who has spent seven years with Daymon in various roles including marketing, agency account management and brand strategy, had previously worked in developing private […]
March is National Frozen Foods Month—an annual retail celebration of all things frozen, when brands from around the U.S. team together to offer special promotions on everything from A(pple pie) to Z(ucchini). Sales Advisors can help shoppers take advantage of the more than 180,000 coupons that will be distributed by over 16 major national brands […]
There are many different definitions of the term “clean label,” but none of them are official. When asked, consumers have said that they equate the term with natural, local, organic and fresh. According to experts at Daymon experts, other characteristics of clean label products include: Having recognizable ingredients. Being “free-from” or without harmful ingredients or […]
There’s More Than One Way to Achieve Differentiation When we were in grade school, it wasn’t popular to be different. Everyone wanted to be the same, and there was an inherent currency in maintaining the status quo. Mainly, it reduced your chances of getting picked on or singled out. In the retail industry though, it’s […]
The cold days of winter may still be upon us, but the promise of spring is right around the corner! That means consumers will be putting away their soup pots and casserole dishes and getting ready to take advantage of some of the fresh flavors of the early spring harvest. According to research firm Technomic, […]
