Retail News Insider

Don’t Underestimate the Power of Your Brand I often wonder if retailers fully realize the power they have in their own brand. From the actual store brand to own-branded items within the store, there are opportunities at every point in the shopping cycle to improve shoppers’ perceptions and ultimately influence their purchase decisions. Branding encompasses […]

Consumers have more choices than ever when it comes to when, where and how to shop. What makes them choose one retailer over another? Here are the top 5 attributes most likely to steer a consumers’ decision to shop at a retailer over another: Competitive pricing A broad range and assortment of products Convenient location […]