Caitlin Shufelberger, Senior Business Development Manager for Daymon’s consumer experience marketing team, was recently named a Rising Star in the retail industry by Progressive Grocer’s Top Women in Grocery. She was recognized for her efforts in creating countless creative marketing concepts for grocers and brands, and for helping to launch the company’s newest Brands2Desk programs. […]
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Sales Engagement: Sales Advisors Help Make Family Meals Happen!
Between school, work, sports, hobbies and other activities, most families are busier than ever—and eating a meal together at home may not always be in the cards. But according to the Food Marketing Institute (FMI), eating more meals together can help families fight obesity, develop a stronger connection and improve overall health! This month, FMI […]
Trending Tastes: Food as Medicine—The New Prescription for Wellness
As covered in our Market Watch feature this month, consumers are increasingly focusing on healthy eating and regular physical activity as a way to boost wellness and prevent disease. But they’re not the only ones—health-care providers, hospitals and clinics are getting in on the mix, too! An increasing number of programs that focus on improving […]
From Jim’s Desk: A Letter from the CEO
Hitting a Home Run with Health If you would have told me 20 years ago that health and wellness would be all the rage today, I would have told you that you were sorely mistaken. But within the last several years, I’ve been pleasantly surprised as the industry has gone from fringe to mainstream. A […]
Top 5: Reasons Shoppers Go for Gluten-Free
Gluten-free foods are a necessity for the one percent of Americans with celiac disease. Yet according to research firm the Hartman Group, 27 percent of shoppers have purchased products from this rapidly growing category in the past three months. Why? Their top five reasons include: Wanting to try something new Believing they are healthier Trying […]
Wearables Driving Change in Retail; Precision Wellness Series – Part 1
How consumers view health and wellness is changing—shifting from a reactive to a proactive culture. No longer is the sole focus on treating disease. Today, consumers seek preventative care and alternative approaches to promote their overall health.
Building It Right from the Start—SAS Preps for New National Retailer Program
Everyone knows that in-store experience matters—perhaps now more than ever. But what might not be as obvious to the untrained eye is just how big of an impact store layouts and on-shelf merchandising make in creating that experience.
Little Opinions Make a Big Difference
Back-to-school shopping is kicking into high-gear as children across the country prepare to head back to class over the next several weeks. Plenty of studies have shown that children influence household purchasing decisions.
Wearables Driving Change in Retail; Precision Wellness Series – Part 1
How consumers view health and wellness is changing—shifting from a reactive to a proactive culture. No longer is the sole focus on treating disease. Today, consumers seek preventative care and alternative approaches to promote their overall health. At the same time, self-knowledge is expanding dramatically. Sophisticated data-tracking tools are becoming mainstream, enabling users to monitor […]
Building It Right from the Start—SAS Preps for New National Retailer Program
Everyone knows that in-store experience matters—perhaps now more than ever. But what might not be as obvious to the untrained eye is just how big of an impact store layouts and on-shelf merchandising make in creating that experience. Retailers, however, are well aware of that importance—and increasingly turning to retail execution experts to ensure their […]