The grocery store, as we know it today, turned 100 years old in 2016. For much of that time, the brick-and-mortar model we’re all familiar with stood largely unchallenged. But those glory days are over. In just the last five years, the number of e-commerce grocery competitors has grown at unprecedented rates. And now it’s […]
Matching the Consumer Mindset For many years, large national brands have been consumers’ go-to items. The brand names and logos are well-known, and their marketing messages have one simple goal: encourage consumers to remain loyal. But over the last decade, the tide has turned. Consumers expect more from a brand than a recognizable name and […]
The job of a Sales Advisor or Brand Ambassador is to engage consumers and educate them about a product in hopes of driving a sale. But there’s a lot more that goes into the role than simply talking with shoppers and offering them a sample. True success is built on a foundation of positive relationships […]
