Grocery E-commerce: Click-and-Shop Meals Go Mainstream
Over the next year, the number of consumers who shop for groceries online at least some of the time is expected to nearly triple, according to a recent study by research firm The Hartman Group. And by 2020, the market is predicted to grow to $50 billion, compared to the $13 billion it represents today, says Kantar Research. This growth is a clear sign that the tides are changing for grocery e-commerce.