From the moment you even think about going to a store, whether you realize it or not, technology is increasingly playing a part in your retail journey. That’s because rather than sitting by and losing consumers to online marketplaces, innovative brick-and-mortar stores have risen to the challenge and are using similar technologies to draw consumers into the store—and to keep them coming back.
This month, over 150 million people will celebrate the Fourth of July with a barbeque, picnic or cookout—spending an estimated $6.2 million on burgers, hot dogs and other grilling favorites, according to the National Retail Federation. That spending will continue throughout the month as the 80 percent of consumers who own a grill continue to enjoy outdoor cooking on sunny days and warm nights. As a Sales Advisor, you’re in a great position to capitalize on the thrill of the grill and give shoppers new and creative ideas to keep them grilling all summer long.
According to Sales Advisor Eric Porter, keeping a sharp focus on your setup and selling points is the key to executing successful events from start to finish.
If you’re shopping for a new foundation or eyeshadow, chances are the supermarket isn’t the first destination that pops into your head. But some supermarkets do have a much more extensive beauty department than you might expect—often with better prices than specialty stores or department store makeup counters. That’s the case for one Northeastern grocery retailer, who wanted to increase awareness and sales of products in its beauty care category. To achieve this goal, Interactions teamed up with L’Oréal, one of the retailer’s top beauty vendors, to develop a six-month pilot program of professional in-store beauty events.
Over the last decade, sugar and high-fructose corn syrup—the most common sweeteners used in foods and beverages—have been shown to contribute to a number of health problems, from cavities to obesity to heart disease. As a result, many consumers are trying to cut back on added sugars. But they’re not willing to completely give up […]
Brett Barcelona, President and General Manager Retail Services Leadership in the Moment Every associate at our company has the potential to be a great leader. Great leaders are not defined by the number of people they manage nor their title. Leadership is determined by the actions we take and the results we achieve. Every day […]
In today’s consumer-driven retail environment, retailers are increasingly having to cater to a greater number of diverse consumer preferences. To avoid alienating one set of shoppers in favor of another, this usually means adding more options—not simply replacing those that already exist. This applies not only to the types of products and services that are […]
