When retailers and brands first made their way onto Facebook, Twitter, Instagram, Pinterest and other social media sites, many hoped each “Like,” Tweet or Share would be the surefire answer to increasing sales in the digital age. But some remained (and still stand) unconvinced—seeing social media as just another hype that would, in the end, have little impact their bottom lines.
With schools starting to let out across the country and Father’s Day on the horizon, June is another month full of celebrations for shoppers. According to the National Retail Federation, each year, consumers spend over $4.5 billion on graduation gifts and nearly $12.5 billion on Father’s Day gifts and gatherings each year. As a Sales Advisor, both occasions are perfect opportunities for you to encourage shoppers to try something new and treat their loved ones (or themselves!) to something special.
With a background in sales and past grocery experience, Sales Advisor Steve Fairchild says demonstration events are the perfect job for him. This month, he shares his strategies for selling success.
It’s no accident that some of the most well-known brand name products are featured right at eye level in the center of your local grocery store’s shelves. It’s actually the result of careful and strategic planning. Every retailer has their own process for creating planograms—detailed plans of how to arrange items in the store in […]
While still up-and-coming in the U.S., online grocery shopping has become widely accepted by many consumers across Asia. For example, according to market research firm Nielsen, 46 percent of consumers in China and nearly 80 percent of those in South Korea have purchased groceries online and had them delivered to their homes—versus only about 13 […]
Brett Barcelona, President and General Manager Retail Services Why Listening Helps Us Win Living our Cultural Beliefs: I hear you! in action Recently, I’ve attended several meetings with our customers where we’ve been together to discuss one of our services, and inevitably in every meeting our partners have asked if can we do something else. […]
Is social media worth the investment for retailers? That’s a big question and one that the team wanted to answer in this month’s Market Watch feature (page 6). If you are already engaging with customers via social channels, you know you have to have resources and a plan behind your actions. If you are not […]
