Stores and malls are closing. Grocery sales are declining. Competition is intensifying. If you’re in the retail industry today, none of that is news. But what might be surprising to learn is that the numbers are not all bad—and leveraging brand power is making the difference for retailers and brands getting it right. In March, […]
It’s no longer enough to be “just” a grocery store, or a pharmacy or a party supply store. As consumers’ perceptions of value change to place ever greater importance on convenience, they’re increasingly expecting retailers to offer broader solutions for their daily needs. In turn, diversification and differentiation of assortment are gaining ever-more importance in […]
For Brand Ambassador Kathleen Durante, every event is just as exciting as the first, even after seven years on the job. How can that be? “I like making events a challenge—psyching myself up to get new people to talk with me and to sell out all the stock a store has,” she says. Durante begins […]
