Tag Archives: November 2015 Cover

Holiday Shopping 2015: Five Trends to Watch

By Retail News Insider “It’s the most wonderful time of the year” is not just a lyric from Andy Williams’ holiday classic. It’s reality for many retailers, who count on the holiday shopping season for up to nearly 20 percent of their total sales for the year, according to the National Retail Federation (NRF). Since […]

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Create a Thanksgiving to Remember

Thanksgiving is one of the most widely celebrated holidays in the U.S., kicking off the official start of the winter holiday season. For many consumers, Thanksgiving is more than just a single meal or even a day of celebrating. The long weekend often encompasses family meals, football games, road trips and holiday shopping. Sales Advisors can use in-store events […]

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Put Yourself in the Customer’s Shoes

At first glance, Sales Advisor Diane Bell seems to take a lighthearted approach to engaging customers. “I might say to a husband who is pushing his wife’s shopping cart ‘gee, that’s a nice purse you have there,’” she says. But she’s not just trying to get shoppers to smile. She knows that engaging them on […]

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