Tag Archives: October 2013 Feature

Consumer-Centric Pricing: Adapting to the Shifting Control of Retail

Since the dawn of modern manufacturing, retail prices have been standardized and set by the retailers. There’s been little to no input from or consideration for shoppers beyond the thought of “how can we get the most shoppers to buy our product at a price that still makes a profit.” But with the explosion of technology and rise of digital devices that have put an ever-increasing amount of knowledge and power in consumers’ hands in recent years, that tide is changing. Consumers are taking control of the shopping experience—from where they buy, when they buy and now, even how much they’ll pay.

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Taking Halloween Beyond the Candy Aisle

In recent years, Halloween seems to have become the new unofficial start of the holiday season. Seven out of 10 shoppers celebrate the holiday, and between costumes, treats and home décor, the average shopper now spends $80 on Halloween goodies. With some creative thinking, Sales Advisors can take treats beyond the candy aisle and capitalize on this $8 billion market throughout the entire month of October.

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Boosting Sales by Boosting Customer Confidence

It’s no secret that shoppers can be intimidated by ingredients outside their comfort zone or by preparations that seem too complex. This month, Sales Advisor and Seafood Specialist Carol Batis shares her tricks for overcoming that apprehension—and boosting sales.

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Executive Perspectives: The Mobile Lifestyle

By Giovanni DeMeo, Vice President of Global Marketing and Analytics At any time there are nearly 500 online conversations every minute about mobile lifestyle—that is more than 256 million conversations in one year. That statistic from Verizon Wireless is indicative that people are looking for more than just an app that provides discounts. The effort […]

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Adding Value Through Technology

We’re continuing on with our “TechBuzz” series this month by taking a look at the increasing role of data-driven and consumer-centric pricing strategies in the retail industry. We know from our day-to-day work with customers that price is a big influence on buying decisions. Like our shopper engagement programs, which seek to add value to […]

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Global Industry News

Tougher economic times aren’t just making U.S. shoppers thriftier. Coupon use in the U.K. is up 38 percent over 2012, with shoppers on track to save over $2.6 billion this year. –FoodNavigator A recent study from the NPD Group shows school snacking is on the rise, with students now eating an average of four snacks […]

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By the Numbers

1818.3 The weight in pounds of the world’s largest pumpkin 35,000 The average number of marchers in the country’s largest Columbus Day parade 9 billion The number of candy corn kernels produced each year 22% The percentage of people who start their holiday shopping in October

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A Taste of the Season: Pumpkin Swirl Brownies

Adapted from Betty Crocker With the classic flavors of cinnamon, nutmeg and pumpkin, these brownies deliver a little taste of fall in every delicious bite! INGREDIENTS: 3 oz. cream cheese, softened ½ c. canned pumpkin 3 tbsp. sugar 1 tsp. ground cinnamon ¼ tsp. ground nutmeg 2 eggs 1 (18 oz.) box brownie mix ¼ […]

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