For many of us, getting fresh ingredients to put together a healthy meal or snack is as simple as stopping at the nearest grocery store. It’s not something we think much about—a quick errand that can be done on the way home from work or after picking the kids up from school. However, for a […]
If you’ve been out to eat at a trendy restaurant lately, you may have noticed some interesting new flavors on the menu. From kimchi to sriracha (a new flavor of Lay’s potato chips) to kombucha, chefs are turning to the age-old practice of fermentation to add funky new flavors to favorite dishes. Though they might […]
The entire One to One Interactions team would like to congratulate Dawn McLaughlin and Susie McConville who are both celebrating 11 years of faithful service with OTO this year. Susie and Dawn work as Billing Coordinators out of the Giant Eagle Kappa Drive offices in Pittsburgh, PA, but those of us who work with them […]
Recently Evelyn (Evie) White, a member of our OTO Sales Team, secured business from a major new vendor, Johnson & Johnson, which will lead to many more events for us in 2014. Below is an account, in Evie’s own words, of how this important deal came about. “To be successful with sales, we have to […]
Tips from your HR team to make Workday work for you Workday is an important part of Interactions – but only if you use it. We recommend taking time every Wednesday to clean out and update your Workday Workfeeds. Here are a few items for you to look over in Workday every Wednesday: How many […]
We often talk about engaging customers by making events feel like special celebrations. While August has no official holidays to celebrate, there are some fun observances you can capitalize on, including National Peach Month, National S’mores Day and Family Meals Month. As you do events for items that fit in with these categories, get shoppers […]
In the first part of this series, we heard from retail sales experts on the importance of knowing your product and understanding your customer to help drive sales. This time, our experts address two issues that at first may not seem directly related to selling, but in fact can make a huge difference in your […]
When we think of safety at our events, it usually relates to food. We know the importance of preventing cross-contamination, keeping a clean work station, changing our gloves regularly, maintaining proper temperatures, etc. But it’s important to keep in mind there is another piece to safety that is equally important when performing our events—your wellbeing. […]
Study Shows In-Store Sampling Events Outperform Other Top In-Store Marketing Tactics In a recent study looking to compare the return-on-investment (ROI) of four in-store marketing tactics, in-store sampling events showed the highest lift both in terms of units sold and actual dollar sales. The study was developed when Interactions, the global leader in product demonstrations […]
June 2013 Safety First: June is National Safety Month! May 2013 What You Do Has Value! April 2013 A Sample is Worth a Thousand Words March 2013 Sparking Up Your Sales February 2013 Making a Game Plan for Safety January 2013 Taming the Terror of Turnips – and other winter produce Market District Welcomes a […]
