Post Categories: March 2013

Marching Into Spring, One Celebration at a Time

March is a month full of celebrations. It’s National Frozen Food Month, National Noodle Month and National Nutrition Month, plus there’s St. Patrick’s Day (3/17) and Easter (3/31), just to name a few. Celebrations like these are great tools for engaging shoppers and getting them even more excited about the products you’re selling. In this month’s Essentials to Engagement, we discuss how monthly celebrations like National Nutrition Month can be a kickoff to year-round selling success.

Also in this month’s issue of Retail News Insider, we continue our Market Watch: Retail Buzz series with a feature on futurists, experts who are predicting the new vision of retail—from the use of facial recognition software in creating personalized offers to cloud-based virtual agents serving as personal shoppers.

As always, we also bring you valuable selling tips from a selected Sales Advisor in the field. This month, we get ideas on creating the perfect promotion to engage, educate and entice shoppers to buy.

Be sure to check out the back cover, too, for a look at some interesting news stories from around the globe, our always fascinating “By the Numbers” feature and a delicious, hearty St. Patrick’s Day recipe that’s easy to prepare, thanks to several helpers from the frozen foods aisle.

As always, we hope you enjoy this issue of Retail News Insider. If you know of any colleagues who might be interested in receiving a copy, send us a note to

Thanks for you all you do and have a great month!

Jeff Engel
Senior Vice President

Mitch Diehl
Vice President

The U.S. Retail Team