Post Categories: Essentials to Engagement

Back-to-School Basics

aug-13-img-essentialAs kids enjoy their last weeks of summer vacation, back-to-school shopping is ramping up into high gear. Second only to the winter holidays, back-to-school season is big business for retailers. And along with new clothes, backpacks and school supplies—parents will also be on the lookout for new breakfast, lunch and after-school snack ideas. By honing in on what’s healthy, fast and easy, Sales Advisors can capture parents’ attention—and sales.

You Are What You Eat

First, think about the healthy. According to research firm Ipsos, parents are most focused on foods that are good for their children’s heart health, and that boost brain development and the immune system. Fortunately, many basic, healthy ingredients contribute to wellness in these areas. Help educate and entice parents by highlighting the healthy ingredients in items you are sampling, such as whole grains, fruits, vegetables and good sources of omega-3s (including nuts, seeds and soybeans). Also point out unhealthy ingredients your item does not contain, such as trans fats or artificial colors and sweeteners.

On-the-Go Nutrition

Next, consider how parents can turn your product into quick and easy meals or snacks for their children. For example, point out the convenience of frozen meal kits or individually-wrapped items, such as granola bars, “snack packs” and other products. Also share make-ahead ideas. For example, if you’re selling a pancake or muffin mix, suggest making a big batch on the weekend and freezing the leftovers for a quick, portable breakfast solution that will last all week. Or think outside the bowl with cereal and suggest mixing it with dried fruits and nuts for a homemade “granola” that makes a healthy, delicious snack that can be eaten anywhere, at any time.