Post Categories: October 2013

Adding Value Through Technology

adding-value-imgWe’re continuing on with our “TechBuzz” series this month by taking a look at the increasing role of data-driven and consumer-centric pricing strategies in the retail industry. We know from our day-to-day work with customers that price is a big influence on buying decisions. Like our shopper engagement programs, which seek to add value to consumer experience and overcome obstacles to purchase, customized pricing strategies can also have a big impact on shopper behavior. It’s fascinating to hear about the level of customization the technologies currently available can already deliver—and I’m sure it will prove exciting to watch as this emerging field grows and evolves over the next several years.

As much as this publication aims to inform us of the latest retail trends each month, we also remain firmly committed to developing and educating our associates. In this month’s “From the Front Lines” feature, technology is at the forefront as we learn how one Sales Advisor is incorporating digital devices into her in-store events—and boosting customers’ confidence to try new things in the process. Also in this month’s issue, we look at how Sales Advisors can extend Halloween sales beyond the candy aisle in our “Essentials to Engagement” feature.

As always, be sure to check out the back cover for our “By the Numbers” feature, a look at the world of retail in “Global Industry News” and this month’s “Taste of the Season”—a pumpkin brownie recipe that’s just as good to eat as it is to look at.

Once again, I thank you for your continued support and hope you enjoy this issue of Retail News Insider. If you know of any colleagues who might be interested in receiving a copy, please send us a note to

Thanks for you all you do and have a great month!


Jeff Engel
Senior Vice President

The U.S. Retail Team