Post Categories: January 2014

Executive Perspectives: From the President


Brett Barcelona

Brett Barcelona, President and General Manager Retail Services

A Relentless Pursuit of Excellence

Happy New Year! I hope you all had a safe and happy holiday season and are ready for a great year ahead.

This marks my first letter in Retail News Insider and I’m excited to be able to connect with our associates and retail partners in this way. In each issue I plan to give some insight on a different area of our business in order to educate our associates and valued partners about what we are doing on a global basis.

Many of you may be familiar with Interactions, our experiential marketing company, as well as SAS, our in-store merchandising company. Both are service organizations within Daymon Worldwide, and together they are known as Retail Services. Retail Services encompasses all of our global teams, whether they provide experiential marketing or merchandising services for our partners.

The teams have great energy and enthusiasm to work together as a true growth engine for the global Daymon Worldwide organization. Throughout 2014, we will continue to work in collaboration with our retailer and CPG partners by improving our current services as well as creating new and innovative services.

Our strategic intent is to continue the growth of our Retail Services organization by enhancing our relationships with the constituents we serve. I’m excited to see the results of the hard work from our teams continue to come to life throughout 2014.

Thank you for an invigorating 2013, as it was one of the most memorable years I’ve had with the company. I look forward to partnering with each of you and delivering another great year.

I wish all of you the best throughout 2014.

Brett Barcelona