Post Categories: February 2014

Knowledge Portal: SAS Retail Services Delivers One-Stop Merchandising Solution for Kroger

knowledge-picSAS Retail Services, the merchandising arm of the Daymon Worldwide Retail Services group, was recently named as the single source provider for two Kroger divisions in the Pacific Northwest—Fred Meyer and QFC (Quality Food Centers). In addition to the services SAS already provides to other Kroger divisions across the country, this move positions SAS as the biggest single source provider for The Kroger Company—the largest traditional food retailer in the U.S.

“This is a major win for our business and elevates us to a whole new level,” says Jeff Hunter, SAS Retail Services’ Vice President of the Kroger division.

Under the new contract, SAS will provide KOMPASS (Kroger Optimization Management Plan Aligning Store Sales) and center store reset services at 133 Fred Meyer and 66 QFC locations. As part of this initiative, SAS’ dedicated on-site field teams will complete merchandising work within the grocery, frozen, dairy, drug and general merchandising departments.

In addition, SAS will complete all remodeling work scheduled for existing Fred Meyer and QFC locations as well as new store setups for both divisions. As part of its standard lineup of services, SAS will provide full logistics, scheduling, warehousing, management, assembly, setup, tracking and reporting for these remodels and new store setups.

At Fred Meyer locations, which include apparel, electronics, home and garden departments and traditional grocery categories, SAS will provide several extra unique merchandising solutions. For example, on-site teams will deliver a full service lawn and garden center program for mulch, soil and work gloves, as well as assembly services in the home goods department—including full, finished assembly of grills, furniture and other merchandise.

“We see this as a great opportunity to enhance and grow our relationship with Kroger, and drive expansion of our services,” says Hunter, who credits much of the continued growth of the partnership with Kroger to the ongoing innovation and collaboration between the SAS and Daymon Worldwide Kroger Teams.