Post Categories: November 2014

Executive Perspectives: From the President


Brett Barcelona

Brett Barcelona, President and General Manager Retail Services

360 Degrees of Gratitude

When I first joined Daymon, Peter Brennan was the President of our company, which at the time was called Daymon Associates. I was fortunate that he took me under his wing, and provided invaluable advice and coaching to me.  Over the years, I learned numerous professional as well as life lessons working with Peter. One of the most valuable lessons I learned was the attention Peter gave to his team and fellow colleagues. I still have visions of Peter’s interaction with associates, ensuring that each person was well aware that every person counted to him, no matter what their role was within the company.

What I especially appreciated was Peter’s attention to detail, often sending associates a handwritten note of appreciation or congratulations. Peter often coached me and taught me that in a day and age of email, a handwritten note of thanks or congratulations goes far in an associate’s mind. I have tried to emulate Peter’s lesson, often sending notes to associates just to say thanks. The associate’s response is truly amazing.

Day after day we rely on each other to accomplish our goals, and all of our efforts combined play an equally important role in the success of the company. Often, the success or setbacks of a business can depend on the sense of satisfaction and the morale of employees. It’s important for all of us to show that we value and appreciate each other’s efforts in order to create a culture of gratitude and appreciation.

I also believe that expressions of gratitude shouldn’t be exclusively a top down initiative. Gratitude can come from anyone—regardless of position or tenure within the company. It’s something that should permeate the culture of an entire organization year-round and spread to all those who enter the workplace.

Showing appreciation for your colleagues is easy when times are great. The key is to continue to demonstrate it to those around you when times are tough. Gratitude is a choice.  In the spirit of our Cultural Beliefs and the “Be One” spirit, I encourage each of you to reach out to someone you work with and provide thoughtful and focused recognition. Watch the response; if you choose gratitude and make it a habit, you’ll see your efforts reflected in the productivity of your associates and ultimately in your bottom line.

With sincere appreciation,

Brett Barcelona
President and General Manager Retail Services