Post Categories: May 2015

Editor’s Corner: Focusing on Consumer Engagement


Welcome to a special edition of Retail News Insider. While we often feature insights from our Interactions’ teams on trends affecting the retail environment (like the latest technologies, for example), this month we’re tapping our in-house experts to talk about their ultimate area of authority: consumer engagement.

In today’s market, consumer engagement encompasses not only the connections retailers and brands make with shoppers, but also the actionable insights that can be gleaned from these touch points. This is an area of retail marketing that’s seeing incredible growth and diversification, and you’ll see in this issue how our experts are forging the way for innovation, just as they have for over 25 years.

Throughout the next several pages we’ll talk about what’s hot right now, how to overcome barriers (yes, there are low cost solutions!), and what you can do right now to create an experience for your customers.

Did you know that 70 percent of buying experiences are based on how the customer feels they are being treated? At the same time, according to a recent study with the CMO Council, only 14 percent of marketers say customer centricity is ranked high within their organization.

Consumers are waiting for you to engage with them. There is an omnichannel opportunity to connect, and it’s not a matter of picking all of the right channels all at once; it’s picking at least one to get the conversation started, if you haven’t already.

Thank you again for taking the time to read our publication each month. As always, I hope you find all of the articles in this issue both informative and enjoyable.

All the best,

Kelly Short