Post Categories: January 2016

Top 5: Mobile Apps of 2015


More shoppers than ever are using their mobile devices while shopping in retail stores—a whopping 90 percent, according to a recent survey by mobile marketing firm SessionM. Mobile apps easily beat out mobile browsers for where users spend most of their mobile time. So what were their go-to apps in 2015 (and, arguably, where retailers want to be)? Here’s the top 5 roundup:

  1. Facebook
  2. YouTube
  3. Facebook Messenger
  4. Google Search
  5. Google Play

Sources: Retail TouchPoints, Nielsen, Smart Insights