Post Categories: November 2016

Editor’s Corner: Understanding the Evolving Consumer


We all know that consumers are changing. In the broader scheme of things, research has shown that the demographics of shoppers are shifting and that shopping behaviors aren’t the same as they were a few years ago. But how can a retailer truly understand what those higher level trends mean for their shoppers and their stores? That’s what we pondered when putting together this issue of Retail News Insider—and the underlying theme of several of our articles.

First, in our Expert Viewpoints column, Senior Director of Insights & Analytics Kristen Baird shares insights on how retailers and brands can proactively use shopper insights to gain valuable information. In our Market Watch feature, we took to the stores ourselves to get consumers’ open and honest opinions about what they want from retailers—and what drives them away.

What both of these pieces highlight is the importance of regularly checking in with shoppers to get their first-hand feedback. Otherwise, you may not be getting the insights you need for your specific business model, store or location. Ultimately, your target consumers are unique to you, which means some of their concerns may also be unique to you. Fortunately, as we’ve found, shoppers are more than willing to give you their opinion—all you have to do is ask!

All the best,

Angelica Martinez