Post Categories: February 2017

Retail Execution: Daymon Announces First Dedicated Retail Merchandising Program with Wholesale Partner

After years of pursuing the retail merchandising business of SpartanNash, a Midwestern wholesale distributor and retailer, SAS Retail Services, the merchandising execution division of Daymon, successfully landed a bid at the end of 2016. But there was no time to rest on their laurels. With the launch of the program scheduled for mid-January, the team immediately began ramping up operations. In just eight short weeks, they hired and trained approximately 200 new associates to be responsible for executing all retail set work in over 375 of the wholesale distributor’s home-store participants, including 166 of the company’s corporate retail stores, as well as 235 of its wholesale partners’ stores throughout the Midwest.

Though still in its early days, the program has already garnered positive feedback from the wholesale distributor, says Regional Vice President Tom Dennis. He explains that having an existing private brand partnership with wholesaler has been a boon to the new business. “We worked in close collaboration with Tom Boyle, Daymon Director of Business Development, and the on-site private brand team to land the new business and successfully bring in our merchandising services.”

The new program represents a particularly unique opportunity. It offers tremendous room for expansion, given that SpartanNash has over 1,900 independent grocers in its network. In addition, this is an industry-leading venture into a dedicated wholesale retail execution program, which paves the way for new ventures with other wholesale leaders.

“It’s so exciting to collaborate with our retailer, supplier, and now wholesaler partners to create the most effective and efficient execution in the industry. This has really been the result of the collaboration with our Global Business Development partners,” says Michael Bellman, President of SAS Retail Services. “It’s further evidence of the power and benefit of leveraging all Daymon business units to provide solutions to our retailer partners.”

To learn more about retail merchandising services with Daymon, contact Michael Bellman, President of SAS Retail Services, at