Post Categories: July 2017

Top 5: Most Valued Loyalty Rewards

Shoppers today have a seemingly endless array of stores and brands to choose from. One way retailers and brands can differentiate is through their loyalty programs and rewards. In fact, according to Nielsen, 67 percent of consumers say loyalty programs make them more likely to shop and spend more at a retailer. Here are the top five rewards shoppers value most:

  1. Product Discounts
  2. Rebates or Cash Back
  3. Free Products
  4. Free Shipping
  5. Frequent Flyer Points

Source: Nielsen Global Retail Loyalty-Sentiment Survey, 2016