- Protect the Core
Don’t try to compete on price on every item, just key value items. - Provide Experience & Service
Make sure shoppers enjoy going to your store. - Get Local
Be the neighbor, not just in the neighborhood. - Focus on Fresh
Think both services and assortment. - Engage Your Shoppers
Connect in-store, online and beyond. - Compete with Unique
Forget fast-follower—use your private brands to your advantage.