Archive | August 2017 RSS feed for this section

Retail Strategy and Insights: The Right Way to Do Value—Best Practices for Private Brands

With Lidl’s recent launch in the U.S., Aldi’s expansion and the growth of consumables at dollar stores, the competition for Americans’ grocery dollars continues to heat up—especially in the value market. This naturally raises the question: how can traditional grocery retailers keep up without slashing prices across the board? The answer may lie in private […]

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Supply Solutions: Managing Risk in Global Sourcing

The life blood of global commerce is the smooth functioning of supply chain. In the last three decades, the growth of global sourcing has delivered tremendous benefits. However, there are risks involved in global sourcing—concerns that many companies ignore. “But it’s important to be fully aware of these risks and to take steps to manage […]

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Consumer Experience Marketing: Overcoming Digital Overload with Immersive Events

Technology has transformed our lives—impacting everything from how we communicate, to how we socialize, to how we shop. But after more than a decade of fervor for all things digital, a counter-trend is beginning to emerge. As consumers look to unplug from digital overload, they’re seeking out more varied and immersive experiences—particularly when it comes […]

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Branding and Package Design: Speeding Up Speed-to-Shelf

In the race to get products onto the shelf and into shoppers’ carts, coming in second isn’t an option. As retailers work to better leverage and differentiate their private brand offerings in today’s competitive landscape, many are realizing that you can have the perfect product, branding strategy and package design—but if it takes too long […]

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Meet the Expert: Lidl Is Here to Win—Are You Ready?

By James Hedges After months of anticipation and speculation, German grocery discount chain Lidl finally opened its first U.S. stores in Virginia, North Carolina and South Carolina in mid-June. As I waited in line at the first grand opening with fellow members of the cross-functional team at Daymon who have been studying Lidl’s business model […]

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Sales Engagement: Sipping Secrets—Educating Shoppers on Today’s Beverage Trends

We often think of trends in grocery being largely related to food. But an increasing number of new beverage trends are making waves in the market—and at demonstration events. To properly inform shoppers about the unique qualities of these new choices, Sales Advisors need to understand for themselves exactly what they are and why they’re […]

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Trending Tastes: Sustainable Seafood Reels in Shoppers

Across categories, sustainability is a growing concern for shoppers—and a growing trend in retail. In general, sustainable choices are those that do little (or less) harm to the environment and ecosystem, and that help ensure an ongoing supply of product. Many producers and retailers have already made strides to deliver more sustainable options—from sourcing local […]

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From Jim’s Desk: A Letter from the CEO

Can we blame this on Millennials, too? I was chatting with the CEO of a major retailer recently and our conversation gravitated to how quickly things are changing around us. We ultimately concluded that the depth, breadth and speed of change is being driven by this notorious demographic: Millennials. I related that my three kids, […]

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Top 6: Daymon Tips for Fighting the Lidl Threat

Protect the Core Don’t try to compete on price on every item, just key value items. Provide Experience & Service Make sure shoppers enjoy going to your store. Get Local Be the neighbor, not just in the neighborhood. Focus on Fresh Think both services and assortment. Engage Your Shoppers Connect in-store, online and beyond. Compete […]

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