Tag Archives: April 2014 Cover

Retail Perceptions: Capitalizing on the Power of Shopper Insights

By Retail News Insider For over 25 years, Interactions has been known as a leader in event marketing—hosting product demonstration events for retailers and brands around the globe. Now we’re taking our years of experience and honed consumer marketing capabilities to the next level by introducing a new series of custom shopper insight reports—Retail Perceptions. […]

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Filling Shoppers’ Easter Baskets

Easter falls on April 20th this year, which means the pressure is on over the next couple of weeks for consumers to fill their shopping baskets with Easter basket treats and meal essentials. According to the National Retail Federation (NRF), over 83 percent of consumers celebrate Easter and each of them spends about $145 on […]

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Overcoming Common Selling Challenges

Sometimes products that come across your cart practically sell themselves. Other times, it may feel like you’ve gotten stuck with something that no one is interested in. In reality, every item is sellable—it’s all about the right positioning. This month, Sales Advisor Nanette Ott gives us her tips for overcoming common challenges to selling. “As […]

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