Retail News Insider

The world of retail is evolving. Though many industry insiders initially brushed these trends off as passing fads, the expansion of mobile apps and m-commerce, the use of tracking beacons for in-store personalization, and the widespread integration of omnichannel solutions amongst both brick-and-mortar and online retailers have all become mainstream in the retail industry in 2014. So what’s on tap for 2015? We asked five industry experts to give us their predictions for the trends that will have the biggest impact on the U.S. retail environment in the coming year.

The holiday shopping season is in full swing and consumers are slowly ticking items off their lists as they count down the days to celebrations planned with family, friends and coworkers. Though not all shoppers think of the grocery store as a top holiday shopping destination, the work you do as a Sales Advisor can be the key factor in changing that perception. According to the latest Retail Perceptions report from Interactions, 90 percent of holiday shoppers have purchased an item on impulse after experiencing a product demonstration. That means the opportunity is ripe to help make shoppers’ to-do lists a little shorter and their days a little brighter.

Sales Advisor Ceceilia Knoblock has a long history in retail. Her previous experiences combined with a successful year as a Sales Advisor have given her a keen perspective on what it takes to make connections with customers that lead to sales.

Interactions’ Specialized Services team has nearly done it all—from makeovers to mobile tours to on-the-street marketing events featured on TV. But one of the few places they hadn’t brought their unique blend of shopper excitement and sensory engagement to was inside the convenience store—until now. Last month, Interactions partnered with a leading, national convenience store […]

There was a time when the only aisles in the grocery store truly dedicated to children were  mainly stocked with little jars of puréed vegetables and fruits, along with packages of rice and creamed wheat cereals—all intended for the under 12-month crowd just starting to eat solids. Today, you can find foods targeted at children […]

Brett Barcelona, President and General Manager Retail Services Finishing the Year Strong When the end of the year approaches, I am traditionally already focused on the year ahead, and this year is no exception. Planning has already begun for 2015 and our teams are balancing the end-of-year rush with the need to drive results in […]

As each year comes to a close, I like to look back at our progress here at Retail News Insider—and to get your feedback on where you are receiving the most value and what else you might like to see us cover. When reviewing the results from the 2014 reader satisfaction survey we sent out […]