Tag Archives: February 2016 Cover

Building Customer Loyalty Through Experiential Marketing

Eighty-seven percent of consumers say live events are more effective than TV commercials. –Event Marketing Institute, EventTrack 2015 —– By Retail News Insider Well-executed experiential events evoke emotions, stimulate the senses and help build the relationship between the retailer and the consumer. Events like chef demonstrations, outdoor grilling events and grand openings featuring face painters, […]

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Share the Love of Valentine’s Day

Americans are spending more than ever on Valentine’s Day—over $140 each, according to the National Retail Federation. While traditionally considered a holiday for sweethearts, Valentine’s Day is now a family affair, with many consumers also buying for children, teachers and even pets. Sales Advisors are in the perfect position to help consumers show their love […]

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Overcoming Obstacles

There’s no doubt that some items are harder to sell than others. Cookies and crackers often fly off the shelf (and Sales Advisors’ carts), while items shoppers are less familiar with may have less broad appeal. Take seafood, for example. Most consumers fall into one of two categories: either they love or hate it. But […]

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