Tag Archives: February 2017 Cover

Market Watch: The Battle for America’s Dinner Plate: E-Commerce vs. Brick-and-Mortar

The grocery store, as we know it today, turned 100 years old in 2016.  For much of that time, the brick-and-mortar model we’re all familiar with stood largely unchallenged. But those glory days are over. In just the last five years, the number of e-commerce grocery competitors has grown at unprecedented rates. And now it’s […]

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Branding and Package Design: Authenticity in Branding

Matching the Consumer Mindset For many years, large national brands have been consumers’ go-to items. The brand names and logos are well-known, and their marketing messages have one simple goal: encourage consumers to remain loyal. But over the last decade, the tide has turned. Consumers expect more from a brand than a recognizable name and […]

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From the Front Lines: Building Shopper and Store Relationships

The job of a Sales Advisor or Brand Ambassador is to engage consumers and educate them about a product in hopes of driving a sale. But there’s a lot more that goes into the role than simply talking with shoppers and offering them a sample. True success is built on a foundation of positive relationships […]

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