It’s a stark new reality for retailers and brands. Traditional definitions of categories can no longer dictate the shopping journey. Shoppers want solutions tailored to their lifestyles.
Ever wonder how grocery retailers and brands get their food to look so tempting in advertisements and on packages? The secret isn’t having a trained chef prepare those meals. Instead, it’s about having a talented food stylist, photographer and photo editor—and sometimes the right hair gel.
Safety is always a top priority for our front-line associates. This month, Brand Ambassador Tim Hughes shares his top tips for staying safe on the job and keeping shoppers happy, healthy and engaged.
In the race to capture the attention and dollars of increasingly time-starved consumers, 2016 seemed like the year of the meal kit. Dozens of online meal kit delivery services flourished, growing to a $1.5 billion business, according to market research firm Packaged Facts. It’s true that’s just a small portion of the $668 billion total […]
No retailer is immune from the changing forces impacting the retail environment today. To stay relevant in an increasingly competitive marketplace—with pressure from the likes of multinational chains and online conglomerates—even regional chains are coming to rely on data-driven solutions. That’s what one Colorado-based natural foods retail chain was looking for when it recently teamed […]
In today’s changing retail landscape, retailers and suppliers of consumer goods are facing a balancing act between maintaining profitability, improving the consumer experience and keeping Private Brands from falling victim to the changing times. As part of the Daymon Global Sourcing team’s ongoing work identifying trends and solutions for its Private Brand partners, Asmita Pahwa, […]
Think experiential events are one-hit wonders—here today and gone tomorrow? Think again. “Thanks to social media and other digital platforms, events have the potential to live on long after they’re over,” says Ryan Dee, Creative Director for Daymon’s Consumer Experience Marketing team. Dee explains that when combined with social media, websites or other promotional efforts, […]
Kristi Maynard, Senior Marketing Manager for Daymon, has spent nearly nine years traveling the globe for the company—working on a range of diverse marketing and brand management projects. Today she works on a consultancy team that provides marketing, category and sourcing services to one of Daymon’s retailer clients in Japan. As part of her role, […]
As we enter the peak summer months and temperatures continue to rise, the idea of turning on the oven or stove becomes less and less appealing to most shoppers. Sales Advisors can offer a welcome alternative by providing creative ideas for warm weather meal solutions using the items they’re sampling. 1. Take advantage of fresh […]
As consumer demand for more natural and sustainable products grows, there’s also been an increase in the number of independent organizations offering organic, non-GMO and other sustainability certifications. These certifications can help retailers and brands convey an added level of transparency and encourage today’s ever-more conscientious shoppers to instill their trust in a product. But […]
