Tag Archives: march 2017 cover

Market Watch: Building the Store of the Future—From Bytes to Bricks

Virtual reality, artificial intelligence, robotics, 3D printing and analytics—while those might sound like topics for a technology conference, they’re actually among the key drivers behind the ongoing transformation in retail. According to industry experts at the National Retail Federation’s BIG Show this year (one of the retail industry’s largest annual conventions), technology, data and insights […]

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Consumer Experience Marketing: Revving Up the Brand Experience

Why limit brand engagement to the four walls of your store when you can take it on the road to where shoppers live, work and play? That’s the concept behind Advance Auto Parts’ annual mobile tour. And for 2017, they’re revving up the experience by hosting not just one but two better-than-ever mobile tours created […]

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Easing Shoppers’ Common Concerns

Brand Ambassador Jack DePrima works for Daymon on not just one but two key in-store demonstration accounts—offering easy meal solutions, samples and product education to a range of shoppers. Over the years, he’s noticed shoppers share many of the same concerns when it comes to trying new products and recipes. This month, he shares his […]

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