Retail News Insider

Historically, retailers and CPGs have focused on advertising and marketing efforts that helped them spread their messages to consumers. Think billboards, sales flyers, TV commercials and one-size-fits-all loyalty programs. Given that they ran the environment, retailers and CPGs naturally thought they were the ones who were in control of influencing buying and loyalty decisions. Then came Big Data and the ability to gather, process and analyze immense amounts of consumer information (of which the average household generates enough to fill 65 iPhones each year, according to IT firm EMC)—from demographic details and spending habits to brand preferences and affinity patterns

Interactions has made a name for itself by creating events that engage with consumers in the very stores where they shop. But just as buying decisions don’t take place solely in the aisles, opportunities to connect with consumers aren’t limited to the in-store space. In kind, Interactions has developed a number of programs and services to drive engagement beyond the sales floor.

Curious how the events Interactions is renowned for are developed? This month, two of Interactions’ in-house associates give us the inside scoop.

If there’s one truth in retail, it’s that the customer is king. If you aren’t in tune with how your customers perceive your store and what experiences they’re having—you can’t win. Interactions’ new instant in-store feedback solution gives retailers the tools they need to capture consumer feedback when its top-of-mind, evaluate reactions in real-time using […]

For hundreds of years, scientists believed humans could detect only four basic tastes: salty, sweet, sour and bitter. The countless other flavors we can perceive were thought to be combinations of aromas and one or more of these basic tastes. In the early 20th century, however, chefs began to suspect there was yet another basic […]

Nicole LeMaire Driving Continuous Improvement Continuous improvement is a key tenant of retail. Brands and retailers are always working to better serve their consumers. Likewise, we’re continually striving to better serve our retailer and brand partners and meet their changing needs. As some of you know, we’ve made changes over the last few months to […]

Welcome to a special edition of Retail News Insider. While we often feature insights from our Interactions’ teams on trends affecting the retail environment (like the latest technologies, for example), this month we’re tapping our in-house experts to talk about their ultimate area of authority: consumer engagement. In today’s market, consumer engagement encompasses not only […]