Personalized Marketing: Using Technology and Data to Customize the In-Store Experience
If the importance of personalization hasn’t hit you yet, consider this your wake up call.
“Not only do I like getting offers that are personalized just for me, I expect it. I don’t want to be bothered with ads from retailers who don’t know my preferences. If you’re sending me offers for things that have no relevance in my life, that scream you don’t know me, you are wasting my time.” This quote from a recent conversation with U-T San Diego Retail Reporter Katherine Poythress reflects what many millennials and other shoppers across generations are craving. They want you to get personal.