Retail Perceptions: New Report from Interactions Uncovers Tips to Create and Retain Loyal Shoppers
Shoppers today have a myriad of stores to choose from and retailers face competition at every corner—on the street and online. Of course, price and location are always key factors to getting people into a store. But discount chains and higher-end options regularly coexist in close proximity to each other, so those clearly aren’t the be-all and end-all. What, then, are the less tangible elements of the in-store experience that influence consumers’ decisions of where to shop? And once they get in the front door, what keeps them coming back?