In the U.S. more ice cream is consumed per head than any other country in the world – such is the love of ice cream amongst Americans. This is reflected in other ways too, not least by the fact that the U.S. has its own “National Ice Cream Month.” Since 1984, when President Reagan proclaimed that National Ice Cream Month be celebrated annually, every July has been a focus for greater attention for this tasty treat. In the proclamation, he called for all people of the United States to observe these events with “appropriate ceremonies and activities.”
The International Ice Cream Association encourages retailers and consumers to celebrate July as National Ice Cream Month. The U.S. ice cream industry generates more than $21 billion in annual sales and provides jobs for thousands of citizens. About 9% of all the milk produced by U.S. dairy farmers is used to produce ice cream, contributing significantly to the economic well-being of the nation’s dairy industry.
“This year, July 15 is National Ice Cream Day,” said Senior Vice President Jeff Engel. “As many of you are gearing up for ice-cream related events, we are excited to support our retail partners in this industry-wide initiative.”