Coaching a Customer
As football season kicks off, it’s a prime opportunity to get inspired by some of the greatest coaches of the game. Legends like Vince Lombardi and Pop Warner knew how to inspire their players. This month Sales Advisor Doreen Thurston gives us a play-by-play of her best coaching tips on what it takes to make the sale.
Think of your customers as your players. You have to coach them through the purchase, and to do that, you have to put yourself in their shoes.
Treat each interaction with a consumer as a play, or coordinated movement and action. You have to be prepared, execute the play, and go for the touchdown.
“You need to tell the customer if the product is on sale, what the price is, and if there is a coupon, let them know the great bargain they will receive to purchase the product,” Doreen says.
Doreen also notes that having a creative display to gain a customer’s attention, or to keep their interest, is of utmost importance.
Read more about Doreen in this issue’s “Meet Our Second July Contest Winner” column.