Post Categories: December 2012

Technology Drives Up Customer Savings and Retailer Profits


With the holidays fast approaching, people are looking for ways to save money wherever they can—including on their computers, tablets and smartphones. And while it may seem like a contradiction in terms, it’s not only customers who reap the benefits of digital coupons and other savings driven by technology, but also retailers.

According to Incorporated, people who print coupons from the Internet (nearly 55 million Americans) make 22 percent more trips to the store and spend 49 percent more money than the average shopper each year. And the Path to Purchase Institute notes that digital coupons tied to loyalty cards drive traffic into the store and make shoppers more likely to return.

As with digital coupons, there are benefits on both sides of the retail transaction with the use of mobile apps to research products and compare prices, even while in-store. According to Deloitte, shoppers who plan to use their smartphones for holiday shopping (7 out of 10 smartphone owners) are expected to spend 72 percent more this season than shoppers who don’t use smartphones. And shoppers who use a retailer’s dedicated mobile app are 21 percent more likely buy than shoppers who don’t.