You may have noticed that we’ve been consistent in our coverage of the future of retail and how that affects our associates and retail partners. This month’s issue is no exception, as we explore the benefits of predictive analytics, a process that combines data from previous purchases, social media postings and other sources along with mathematical models to help retailers predict what, when and how people are likely to buy next.
Depending on your role, you may be wondering what all this has to do with you. Everyone in the retail industry—from in-store product demonstrators to category buyers to CEOs—stands to be affected by the revolutions facing retail today. From how front-line team members will interact with customers to what products buyers will choose to stock shelves with to how CEOs will plan an organization’s overall strategy, the trends we explore in each issue of Retail News Insider are sure to bring changes in the months and years to come. We want you to be ready for those changes, to understand them—and when possible, to use them to your advantage. That’s the goal of each issue of Retail News Insider.
Of course, we also want to provide the tools needed to take advantage of the trends and best practices in retail today. For example, in this month’s “Essentials to Engagement” feature, we take a look at the growing popularity of ethnic foods and how Sales Advisors can best play to shoppers’ changing tastes. We also get advice from a current top selling Sales Advisor in this month’s “Tips from the Field” article.
Be sure to check out the back cover, too, for a look at retail industry headlines from around the globe, our always interesting “By the Numbers” feature and a seriously awesome cheddar-bacon burger that’s sure to be the hit of any Memorial Day BBQ.
As always, I hope you enjoy this issue of Retail News Insider. If you know of any colleagues who might be interested in receiving a copy, send us a note to newsletters@daymon.com.
Thanks for you all you do and have a great month!
Sincerely,
 Jeff Engel Senior Vice President |
The U.S. Retail Team
