Nanette Ott
Sales Advisor
Sometimes products that come across your cart practically sell themselves. Other times, it may feel like you’ve gotten stuck with something that no one is interested in. In reality, every item is sellable—it’s all about the right positioning. This month, Sales Advisor Nanette Ott gives us her tips for overcoming common challenges to selling.
“As I like to say, you have to ‘think outside the bun,’” says Nanette. “If you have something that seems like it only has limited use on its own, tell shoppers how they can combine it with other items from the meat or produce department, for example, to make a different dish.”
“Also, for products that are completely new, do your research or dig a little deeper into the product information,” she adds. “For example, I recently had an event featuring quinoa. Most people had no idea what it was. So I looked it up and found out that it’s an ancient grain that’s high in fiber and protein and can take the place of rice. Sharing that with shoppers helped them get more interested in trying it.”
Sometimes it’s not just about the product but also the shoppers you’re marketing to, reminds Nanette. “Recently, I had caffeinated water, which isn’t going to appeal to everyone. So I focused on women who looked like they were coming from or going to the gym and might need a little pickup. You just have to find a way to work around what you’ve got.”