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Little Opinions Make a Big Difference

Back-to-school shopping is kicking into high-gear as children across the country prepare to head back to class over the next several weeks. Plenty of studies have shown that children influence household purchasing decisions. That got us wondering: just how much of a role do children play at the demonstration cart? We sat down with Sales […]

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Safety Matters

Safety is always a top priority for our front-line associates. This month, Brand Ambassador Tim Hughes shares his top tips for staying safe on the job and keeping shoppers happy, healthy and engaged. Ensuring safety starts well before an event begins. “I try to set up in location where I can control the flow around […]

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A Passion for Customer Service—and Fun!

What do law enforcement, sales, bartending and administrative work have in common? If you ask Field Manager Theresa Green, she’ll tell you they all involve providing good customer service—one of the key factors that drew her to working with Interactions. Green says she initially became interested in the role of Brand Ambassador about three and […]

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From the Front Lines: Keeping Events Fresh for Shoppers—and Yourself

For Brand Ambassador Kathleen Durante, every event is just as exciting as the first, even after seven years on the job. How can that be? “I like making events a challenge—psyching myself up to get new people to talk with me and to sell out all the stock a store has,” she says. Durante begins […]

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From the Front Lines: The Manager’s Guide to Success

Individual tips for success from Sales Advisors and Brand Ambassadors often vary depending on what types of programs they work on and who their customers are. We wondered—what do our supervisors and account managers, who have a broader view of the business, think it takes to succeed on the front lines? “First and foremost, they […]

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Easing Shoppers’ Common Concerns

Brand Ambassador Jack DePrima works for Daymon on not just one but two key in-store demonstration accounts—offering easy meal solutions, samples and product education to a range of shoppers. Over the years, he’s noticed shoppers share many of the same concerns when it comes to trying new products and recipes. This month, he shares his […]

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From the Front Lines: Building Shopper and Store Relationships

The job of a Sales Advisor or Brand Ambassador is to engage consumers and educate them about a product in hopes of driving a sale. But there’s a lot more that goes into the role than simply talking with shoppers and offering them a sample. True success is built on a foundation of positive relationships […]

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Back to Basics with Safety

Engaging shoppers is one of your top priorities as a Sales Advisor. But safety should be too! Start the New Year off right with these safety tips from the front lines: Wear appropriate footwear with skid-resistant or rubber soles and no heels. Use caution when pushing your cart out onto the sales floor. Keep microwaves […]

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Bringing Excitement to Holiday Events

Shoppers’ expectations are on the rise, and they’re increasingly looking for retailers and brands to deliver not just a product, but also an experience. Sales Advisors help deliver on that expectation every day, but during the holiday season, there’s a lot they can do to make the shopping experience even more memorable. Lead Sales Advisor […]

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Surviving the Holiday Rush

The holidays are fast approaching, which means bigger crowds in the store, more samples to prepare and more promotions competing for shoppers’ attention. With 10 holiday seasons under her belt, we asked Lead Sales Advisor Fran Perciful for her tips on surviving the holiday rush and keeping shoppers engaged. To start, Perciful reminds us of […]

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