Post Categories: May 2015

Executive Perspectives: From the Vice President


Nicole LeMaire – Vice President

Nicole LeMaire

Driving Continuous Improvement

Continuous improvement is a key tenant of retail. Brands and retailers are always working to better serve their consumers. Likewise, we’re continually striving to better serve our retailer and brand partners and meet their changing needs. As some of you know, we’ve made changes over the last few months to develop and structure our internal teams in a way that allows us to provide more comprehensive and cohesive service to our clients. We’re still the same dependable Interactions Marketing you’ve come to know and love—only better.

While Interactions has long been known as a top-notch in-store demonstration company, our retail and consumer engagement expertise and close relationships with the other Daymon Worldwide companies has allowed us to develop capabilities that go far beyond in-store events. From concept creation and logistics planning to staffing and execution, we can create any type of engagement experience a retailer or brand needs, in any community across the U.S., at any time. In addition, we provide insights services such as mystery shopping, audits and intercepts. Interactions services are powered by cutting-edge analytics capabilities that allow us to capture key metrics, provide analysis, and deliver real-time actionable insights and results. As a result, we have truly become a full-service agency that can meet all of our clients’ needs as a one-stop shop.

The Retail News Insider team has put together some great examples of the exciting work our teams have been doing over the past few months. Of course, the stories you’ll read about are only a small sample of our full capabilities, so I encourage you to visit our website or contact one of our talented Business Development associates to learn more.

Lastly, I want to thank everyone who has helped us grow, innovate and evolve into the world-class company we are today. It is our combined efforts, both as associates who strive to improve and clients who entrust us with ever-more challenging projects, that has made Interactions such a success. It’s my great pleasure to be part of the Interactions team. I look forward to our continued growth together.


Nicole LeMaire

To learn more about Interactions’ full range of capabilities, visit or contact Lindsay Holland, Business Development Director, at