Post Categories: August 2015

Executive Perspectives: From the President


Brett Barcelona

Adapting to Change that Surrounds You

Every new day brings change and opportunity. In a recent company meeting, I shared with our associates worldwide the idea that change is essential to success. For many, the notion of doing things in a different way or adapting to new methods can be disconcerting.

It’s natural, after all, for leaders and associates to be uneasy about change when business is working well, particularly in a global setting. But the reality is that evolution is a natural part of doing business. Without it, status quo businesses die.

Take for instance the idea of retailers using experiential marketing. In today’s retail landscape, customer engagement is essential to driving business for retailers worldwide. The way retailers engage and communicate with customers is multifaceted and has developed over time.

The key to adapting to change that surrounds you lies in accepting that business practices will evolve. It is important to consider ways that improve and enhance your business processes for the greater good of your company and associates by doing the right thing first for the growth of the business.

At Interactions and SAS, we talk a lot about See it. Own it. Solve it. Do it. These actions in and of themselves contribute to positive changes that help our business evolve. These simple, yet vital steps are more than just actions – they are a mindset that fosters a collaborative effort while bringing focus onto the work that is ahead.

For me personally, I could not be more proud of the work and progress our associates have made around the world. I feel we are only as good as each of our associates and I’m very grateful for the work that they do.

I share with each of you the same advice I give the team members I work with each and every day: continue looking ahead, keeping an eye on the big picture and the year-end results. Don’t sweat the small things. By staying focused, the change that surrounds you will appear more natural and will help make the overall progress and evolution of the business work.

All my best,

Brett Barcelona
President and General Manager Retail Services