Post Categories: September 2015

Executive Perspectives: From the President


Brett Barcelona

Marching Toward Continued Success

Every new day brings change and opportunity. In a recent company meeting, I shared with our associates worldwide the idea that change is essential to success. For

Over the past few months we have focused on adapting to new processes and ideas to help our teams be more efficient and to support our clients’ needs. Our focus has produced many results to be proud of, the latest of which include our Agency team being named to Event Marketer’s “It List” for 2015. Additionally we have had new business wins by The Agency and SAS.

I couldn’t be prouder of our teams and the hard work they put forth. In that vein, I share with you that the time has come for me to leave Interactions after spending nearly 23 years working with Daymon Worldwide. Over the years, I made numerous friends and colleagues for life and I’m honored and grateful that I had the good fortune to work with them and our teams. I firmly believe that it is the associates who are the heart and soul of making our business successful.

I am committed to helping our teams and my friend, Bharat Rupani, who has been appointed the new President of Interactions, through this transition. Bharat will officially take over as the new president on September 15th but I will provide steadfast support through the end of the year.


Bharat Rupani

For those not familiar with Bharat’s background, he is truly a home-grown Daymon talent. Bharat joined the company as a Marketing Specialist in 1997 after earning his MBA from Loyola University Chicago.  He spent seven years in analytical and marketing roles in the US and Australasia, finally leading our marketing efforts as the company’s first Director of International Marketing, attending primarily to the needs of clients outside the United States. In 2004, he relocated to Japan managing the business with our largest international client, Aeon.  Subsequently, Bharat served as co-lead of the US Private Brand operations from 2012 – 2014 and in 2015 he began to oversee Daymon’s Private Brand efforts across Asia. He and his family have relocated to San Diego where he will oversee all of the Retail Service, and as a sign of his commitment to the work on the Private Brands side, Bharat will also continue to oversee our efforts at Aeon and across Asia.

I look forward to helping Bharat transition into our organization and I’m excited to see what the future holds for both Interactions and Daymon Worldwide.

It has been privilege to serve you.

All my best,

Brett Barcelona
President and General Manager Retail Services