Post Categories: February 2017

Sales Engagement: Making Valentine’s Day Happy & Healthy

February is the month of hearts and love, and not just because of Valentine’s Day. It’s also American Heart Month—an annual reminder to take good care of our hearts so we can be with our loved ones for a long time to come. As a Sales Advisor, you can combine the two celebrations of the heart by showing shoppers that Valentine’s Day can be both happy and healthy!

Candy has always been a natural fit for Valentine’s Day. And in moderation, it can still be healthy. Encourage shoppers to go for antioxidant-packed dark chocolate. Paired with fresh or frozen berries and red wine, it can make for an indulgent, romantic—and heart-healthy—Valentine’s Day dessert.

You can also help shoppers think beyond the candy box. For example, a home-cooked meal can be an especially thoughtful way to say “I love you.” Remind shoppers that seafood makes for a great special occasion dish—and it’s good for you, too! Share your favorite recipes for baked or broiled fish high in omega-3s, such as salmon, tuna, mackerel, sea bass and trout.

In addition to romantic partners, many shoppers will be looking for gifts for children, pets and coworkers, too. Encourage them to share the heart-health love. For example, whole grain pancakes made in the shape of hearts and topped with strawberries instead of syrup can be a sweet (and nutritious) gift for children. A fresh fruit basket or box of assorted coffee pods can be a welcome treat for the office. Remind shoppers that great taste doesn’t have to come at the expense of good health!