Post Categories: June 2017

Sales Engagement: Ice Cream, You Scream, We All Scream for National Dairy Month!

June is National Dairy Month, which means lots of coupons, sales and other deals on everything from milk and ice cream, to cheese and butter. It’s a great month for Sales Advisors to help shoppers take advantage of all the benefits dairy has to offer—and to make the most of in-store specials.

Promotions play a key role in National Dairy Month celebrations, with the National Frozen & Refrigerated Foods Association partnering with key brands to offer a range of digital coupons and special offers. Sales Advisors should be on the lookout for these deals advertised in ad circulars and retailers’ websites and be ready to point out any specials that apply to the products they’re sampling.

“If there’s a coupon that’s expiring soon or a limited time offer, that can get a shopper who might have been on the fence to go ahead and buy the product being sampled then and there so they don’t miss the opportunity,” says Daymon Brand Ambassador Kathleen Durante.

Educating shoppers on the benefits of the dairy products they’re sampling is another effective strategy Sales Advisors can use. For example, milk, yogurt, cheese, fortified soy beverages and other dairy foods are often good sources of bone-building calcium and vitamin D. Regular consumption of low-fat and fat-free dairy products has also been shown to help reduce the risk of cardiovascular disease, type 2 diabetes and high blood pressure.

Sales Advisors should also be ready to address common concerns shoppers may have about dairy. For example, they should check whether a lactose-free version of the product they’re sampling is available for shoppers with dairy sensitivities. For shoppers who think dairy consumption leads to weight gain, Sales Advisors can point out that current nutrition guidelines actually recommend two to three low-fat or fat-free servings a day as a way to help maintain a healthy weight. They can also point shoppers to those lower-fat options, which are tastier than ever before!