Many homes are filling up with these items this month, which means only one thing: it’s back to school time!
With students and parents gearing up for this important time of year, it is sure to be a busy time in-store for all of us. According to the National Retail Federation (NRF), families with children in grades K-12 will spend an average of $603.63 on supplies to gear up for their little ones heading back to school this month. The NRF estimates that the combined spending on kindergarten through high school and college students will total $68.8 billion, well above pre recession levels. These numbers make back to school shopping one of the biggest consumer-spending events for retailers, second only to holiday shopping.
As consumers look to our retail partners to fulfill their back-to-school needs, we need to make the most of this opportunity to leave a mark on our customers’ shopping experiences. Our retail and special event partners are utilizing our services in more unique ways, and our vendor partners are seeing greater levels of performance, thanks to our combined efforts in-store and out-of-store.
We are excited about the opportunities that lay ahead, and what the future will bring. So long as we keep our focus on getting the customer to take home that product, we are sure to have a bright rest of the year. Lastly, please remember that this newsletter is for you. We value your feedback, so please send us any story ideas you have or suggestions on how we can improve the Retail News Insider to newsletters@daymon.com.
And remember, as always, without your support, dedication and efforts each and every day our goals would not be attainable.
Thank you for all you do.
Jeff Engel |
Mitch Diehl |