The Cost of Innovation I was talking to a new associate here at Daymon recently and asked her why she was interested in the retail industry. Given the fact she has a background in international business, is fluent in multiple languages and could really set the course for her career in just about any area, […]
As revealed in Daymon’s global study “From Shopper to Advocate: The Power of Participation,” shoppers are increasingly seeking out fresh products across categories and throughout the store. According to survey firm Nielsen, top-performing fresh retailers in the U.S. are experiencing stronger growth across total store sales as well. The top five fresh categories helping to […]
Delivering Solutions Based on Shoppers’ Health Needs From user-provided preferences to biomarker and DNA data, food and wellness retailers and brands can now anticipate which foods and products shoppers need to maintain health and wellness. In making customized recommendations, retailers and brands can further tap into shoppers’ growing demand for personalization and cement their position […]
The writing is on the wall: the future of private brands lies not in me-too national brand equivalents or fast-follower products, but in innovation, differentiation and authenticity. At the same time, customers are increasingly seeking products that promote environmental sustainability and align with their own moral values and attitudes. That presents a clear opportunity for […]
When someone’s representing your brand, you want them to make customers feel comfortable and welcome. That’s exactly the type of rapport Sales Advisor Geoffrey Wagoner creates when you speak with him. His friendly, authentic and knowledgeable demeanor shines through, no matter the topic. We recently sat down with Wagoner to find out more about his […]
From Concept to Execution Retailers and brands often find themselves faced with the question of whether a particular trend has lasting potential that’s worth investing in or if it’s a fad that may be here today and gone tomorrow. But to stay competitive in today’s environment, it’s no longer possible to ignore all trends and […]
In late July, Daymon’s Retail Merchandising team, SAS Retail Services (SAS), scored a huge win to become just one of five Preferred Service Providers (PSP) in retail giant Walmart’s over 4,600 stores throughout the United States. The story of SAS and Walmart starts like many new business opportunities do, with an introductory meeting. Daymon CEO Jim […]
With the kids back in school and the final days of summer upon us, it can only mean one thing—time to start planning for the holidays! “Wait! What happened to fall?” you might be thinking. We know, it seems early. But an early start can mean the difference between using the same-old, ho-hum “ho ho […]
Like many aspects of retail, the world of sourcing has changed dramatically in recent years and continues to evolve. Understanding these changes is key for retailers and brands to be able to continue to compete in the global sourcing economy. In this first of a two-part series, Daymon’s Chief Sourcing and Trading Officer Vipon Kumar […]
Caitlin Shufelberger, Senior Business Development Manager for Daymon’s consumer experience marketing team, was recently named a Rising Star in the retail industry by Progressive Grocer’s Top Women in Grocery. She was recognized for her efforts in creating countless creative marketing concepts for grocers and brands, and for helping to launch the company’s newest Brands2Desk programs. […]
