Post Categories: October 2017

Top 5: Fresh Categories Driving Growth

As revealed in Daymon’s global study “From Shopper to Advocate: The Power of Participation,” shoppers are increasingly seeking out fresh products across categories and throughout the store. According to survey firm Nielsen, top-performing fresh retailers in the U.S. are experiencing stronger growth across total store sales as well. The top five fresh categories helping to drive that growth are:

  1. Produce
  2. Deli
  3. Meat
  4. Bakery
  5. Seafood

Source: Health + Wellness 2017, Hartman Group