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The Truth Behind the Photo—Secrets to Tempting Food Package Designs

Ever wonder how grocery retailers and brands get their food to look so tempting in advertisements and on packages? The secret isn’t having a trained chef prepare those meals. Instead, it’s about having a talented food stylist, photographer and photo editor—and sometimes the right hair gel. Yes, that really does say “hair gel”—and no, it’s […]

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Branding and Package Design: Authenticity in Branding

Matching the Consumer Mindset For many years, large national brands have been consumers’ go-to items. The brand names and logos are well-known, and their marketing messages have one simple goal: encourage consumers to remain loyal. But over the last decade, the tide has turned. Consumers expect more from a brand than a recognizable name and […]

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